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Union Catalogue of Belgian Libraries

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UAntwerpen (2)

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book (3)

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English (3)

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1978 (1)

1967 (2)

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Book

Brand policy determination
Authors: Cook, Victor J. --- Schutte, Thomas F.
Year: 1967 Publisher: Boston, Mass. Allyn and Bacon

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Product strategy

Book

Brand policy determination
Authors: Cook, Victor J. --- Schutte, Thomas F. --- Marketing Science Institute
Year: 1967 Publisher: Boston : Allen and Unwin,

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Brand name products --- Business names --- Produits de marque --- Raison sociale

Book

Behavioral and management science in marketing
Authors: Davis, Harry L. --- Silk, Alvin J. --- Cook, Victor J. --- Institute of Management Sciences.
ISBN: 047107179X Year: 1978 Publisher: New York : Wiley,

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Marketing --- Consumers' preferences --- Advertising --- New products --- Congresses.

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