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This book provides technical guidance on crisis communication related to vaccine safety and vaccination. Published by the Pan American Health Organization in 2021, it aims to prepare health professionals and communicators for effectively managing communication during vaccine safety crises. The manual outlines the importance of understanding evidence, establishing communication elements, monitoring public perceptions, and working with key stakeholders. It also emphasizes the need for coordination mechanisms, staff training, message preparation, and media understanding. The book is intended for health authorities, communication specialists, and policymakers involved in public health communication.

Communication in public health. --- Crisis management. --- Communication in public health --- Crisis management