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Book
ISBN: 9789043016391 Year: 2009 Publisher: Amsterdam Pearson Education
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Marketing --- Marketingcommunicatie --- Consumentengedrag --- Reclame --- Promotie --- Multimedia --- Evaluatie --- Internet --- Cybermarketing --- Geïntegreerde communicatie --- Geïntegreerde marketing --- Merkbeleid --- Imagomanagement --- Marktsegmentatie --- Business-to-Business marketing --- 658.88 --- 659.3 --- #KVHB:Marketingcommunicatie --- #KVHB:Marketing --- 369.1 --- marketingcommunicatie --- marketing --- Toegepaste marketing --- Massacommunicatie --- marketing, marktonderzoek, marktanalyse --- Financiewezen --- Sport --- Onlinemarketing
ISBN: 0789022117 1317787307 1315808692 1317787315 0789022109 1306288045 9780789022103 9780789022110 9781317787303 9781315808697 9781317787297 9781317787310 Year: 2005 Publisher: New York Best Business Books :Haworth Reference Press
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At your fingertips?find advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in
Advertising --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Retail trade --- Business --- Communication in marketing --- Industrial publicity --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling
ISBN: 013141528X 0131405462 Year: 2004 Publisher: Upper Saddle River Prentice Hall
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659 --- 659 Publicity. Information work. Public relations --- Publicity. Information work. Public relations --- adverteren --- Advertising --- Communication in marketing --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Marketing --- Advertising. Public relations --- PR (public relations) --- reclame --- marketingcommunicatie --- marketing --- publicté --- segmentation du marché --- promotion des ventes
ISBN: 0131866222 9780131866225 Year: 2007 Publisher: Upper Saddle River Prentice Hall
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Advertising. --- Communication in marketing. --- Advertising --- Communication in marketing --- #SBIB:309H252 --- #SBIB:309H2800 --- #SBIB:309H2812 --- Marketing --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Externe communicatie (incl. public relations) --- Reclame: algemene werken --- Marketing, consumentengedrag, consumentisme
Book
ISBN: 0130175781 Year: 2002 Publisher: Upper Saddle River, N.J. Pearson
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Advertising --- Communication in marketing --- #SBIB:309H2800 --- #SBIB:309H2812 --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Marketing --- Reclame: algemene werken --- Marketing, consumentengedrag, consumentisme --- Advertising. Public relations --- marketingcommunicatie --- reclame
Book
Year: 2009 Publisher: Amsterdam Pearson Education Benelux
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Book
ISBN: 0132382091 Year: 2007 Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall,
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Advertising. --- Communication in marketing. --- Publicité --- Communication en marketing
Book
ISBN: 9780138157371 Year: 2010 Publisher: Upper Saddle River, N.J. Prentice Hall
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Book
ISBN: 9780273753285 0273753282 Year: 2012 Publisher: Harlow, Essex Pearson Education
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ISBN: 0471180343 Year: 1998 Publisher: Chichester Wiley
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