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Cet ouvrage illustre la mise au point de démarches de recherches qualitatives. Chaque chapitre constitue un témoignage qui permet de donner corps et vie à la recherche qualitative telle que pratiquée dans les nombreuses disciplines en sciences de gestion : en stratégie, contrôle de gestion, marketing, management des systèmes d’information, finance, management des ressources humaines… Rédigés pour rendre les contenus accessibles et favoriser leur appropriation par les lecteurs, ces chapitres proposent un exposé sur le positionnement disciplinaire, les étapes méthodologiques, la production des résultats, et la formulation de recommandations.

mercatique --- analyse comparative --- recherche --- système d'information --- contrôle de gestion --- ревизија на управувањето --- kontroll i menaxhimit --- awditjar tal-immaniġġjar --- kontrola managementu --- auditul managementului --- kontrola zarządcza --- juhtimisaudit --- pārvaldības audits --- procjena uspješnosti menadžmenta --- revizija poslovodenja --- audit manažmentu --- driftsøkonomisk kontrol --- διαχειριστικός έλεγχος --- a menedzsment ellenőrzése --- ревизија пословодства --- förvaltningsrevision --- valdymo auditas --- control de gestión --- hallinnon valvonta --- management audit --- iniúchadh bainistíochta --- Wirtschaftlichkeitskontrolle --- управленски контрол --- controlo de gestão --- beheerscontrole --- controllo di gestione --- revizija menadžmenta --- pārvaldības revīzija --- manažerský audit --- Controlling --- контрола врз успешноста на управата --- a vállalatirányítás ellenőrzése --- audit managementu --- procjena uspješnosti poslovodstva --- kontrola menadžmenta --- a gazdálkodás ellenőrzése --- information system --- informācijas sistēma --- sistema de informação --- sistem de informații --- информационна система --- sistema di informazione --- informationssystem --- информациони систем --- informacijski sistem --- σύστημα πληροφόρησης --- sistema de información --- informacijos sistema --- informatiesysteem --- informační systém --- system informacyjny --- córas faisnéise --- információs rendszer --- Informationssystem --- informačný systém --- informacijski sustav --- sistem informacioni --- tietojärjestelmä --- информатички систем --- infosüsteem --- sistema tal-informazzjoni --- σύστημα ανοικτής γραμμής --- automatinė informacinė sistema --- tiešsaistes sistēma --- obavijesni sustav --- elektronikus információs rendszer --- systém on-line --- automaatne infosüsteem --- sistem informimi automatik --- on-linesysteem --- automaattinen tietojärjestelmä --- elektronisches Informationssystem --- geautomatiseerd informatiesysteem --- sistema de información automatizado --- automatizēta informācijas sistēma --- електронска пријава --- automatisiertes Informationssystem --- sistem on-line --- offlinesystem --- tiesiogiai valdoma sistema --- sistem informatic automatizat --- online-süsteem --- αποσυνδεδεμένο σύστημα --- on-line system --- συνδεδεμένο σύστημα --- Offline-System --- automatiserat informationssystem --- automatiseret informationssystem --- sistem në linjë --- αυτοματοποιημένο σύστημα πληροφόρησης --- sistema em linha --- gekoppeld systeem --- automatizovaný informačný systém --- sistema automatizado de informação --- sistema de información en línea --- Online-System --- sistema on line --- onlinesystem --- online-järjestelmä --- automatic information system --- offline rendszer --- off-linesysteem --- online rendszer --- automatizovaný informační systém --- онлајн систем --- електронско известување --- système d'information automatisé --- automata információs rendszer --- sistema di informazione automatizzato --- système en ligne --- systém online --- informazione in linea --- pētniecība --- badania --- истраживање --- έρευνα --- riċerka --- investigación --- cercetare --- kërkim --- ricerca --- výskum --- výzkum --- tyrimai --- истражување --- raziskave --- istraživanje --- investigação --- taighde --- kutatás --- uurimine --- tutkimus --- research --- forskning --- изследване --- Forschung --- pesquisa --- ricerca sperimentale --- vergelijkend onderzoek --- сравнителен анализ --- võrdlev analüüs --- anailís chomparáideach --- összehasonlító elemzés --- análisis comparativo --- lyginamoji analizė --- analiżi komparattiva --- споредбена анализа --- komparativní analýza --- sammenlignende analyse --- analiză comparativă --- упоредна анализа --- vertaileva analyysi --- vergleichender Test --- analizë krahasuese --- análise comparativa --- analiza porównawcza --- συγκριτική ανάλυση --- salīdzinošā analīze --- primerjalna analiza --- valutazione analitica --- komparatívna analýza --- comparative analysis --- jämförande analys --- poredbena analiza --- összehasonlítás --- ricerca comparativa --- comparative assessment --- lyginamasis tyrimas --- évaluation comparative --- összehasonlító kutatás --- vlerësim krahasues --- comparație --- komparatívny výskum --- упоредно истраживање --- tqabbil --- komparativna analiza --- lyginimas --- evalwazzjoni komparattiva --- jämförande utvärdering --- vertaileva arviointi --- investigação comparativa --- сравнителна оценка --- paragone --- investigación comparativa --- упоређивање --- vergleichende Analyse --- kërkim krahasues --- riċerka komparattiva --- võrdlus --- сравнение --- evaluación comparativa --- srovnávací test --- vergleichende Forschung --- krahasim --- vergelijkende analyse --- vergleichende Methoden --- salīdzinošs novērtējums --- lyginamasis įvertinimas --- sammenligning --- srovnání --- võrdlev hindamine --- összehasonlító értékelés --- võrdlusanalüüs --- poredbeno istraživanje --- συγκριτική έρευνα --- primerjalna ocena --- σύγκριση --- ocena porównawcza --- revision och utvärdering --- sammenlignende vurdering --- jämförelse --- srovnávací posouzení --- porównanie --- comparative research --- pesquisa comparativa --- srovnávací výzkum --- komparativ forskning --- búsqueda comparativa --- prestatiebeoordeling --- comparison --- vertailuanalyysi --- méthode comparative --- komparatívne hodnotenie --- cercetare comparativă --- comparação --- vergelijking --- primerjalne raziskave --- badania porównawcze --- упоредна оцена --- comparaison --- Vergleich --- vertailu --- võrdlev uurimine --- evaluare comparativă --- jämförande forskning --- komparácia --- valutazione comparativa --- srovnávací analýza --- comparación --- sammenlignende forskning --- recherche comparative --- salīdzinājums --- vergleichende Bewertung --- компаративна анализа --- vertailututkimus --- primerjava --- teoria marketingului --- teória marketingu --- teorija trženja --- turundusteooria --- теория на маркетинга --- marketing --- rinkodaros teorija --- teorija marketinga --- μάρκετινγκ --- теорија на маркетинг --- marknadsföringsteori --- marketingová koncepce --- Marketingtheorie --- tirgzinības teorija --- mercadotecnia --- teoria marketingu --- markkinoinnin teoria --- теорија маркетинга --- theory of marketing --- teoria e marketingut --- teorija tal-kummerċjalizzazzjoni --- teoiric na margaíochta --- markedsføringsteori --- marketingteori --- elementi di marketing --- marchéage --- marketingová teorie --- αγοραλογία --- теорија истраживања тржишта --- piano di marketing --- mercadeo --- εμποριολογία --- tecniche di marketing --- teorija obrade tržišta --- marketingtechniek --- teorie marketingu --- Recherche --- Recherche qualitative --- Social sciences --- Qualitative research