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Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review, and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics, and the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and advertisement response. Optimizing fashion branding strategies in a fluctuating market. An analysis of fashion brand extensions by artificial neural networks. Domestic or foreign luxury brands? A comparison of status-  and non-status- seeking teenagers. The impact of consumers’ need for uniqueness on purchase perception. How brand awareness relates to market outcome, brand equity, and the marketing mix. A breakthrough volume on the complexities of how and why we buy, Fashion Branding and Consumer Behaviors will captivate researchers and practitioners in the fields of consumer psychology, marketing, and economics.

Branding (Marketing). --- Consumer behavior. --- Fashion merchandising. --- Consumer behavior --- Fashion merchandising --- Branding (Marketing) --- Commerce --- Business & Economics --- Marketing & Sales --- Advertising --- Management. --- Brand name products. --- Fashion. --- Psychological aspects. --- Social aspects. --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Fashion --- Brand name products --- Marketing --- Psychology. --- Marketing. --- Economic sociology. --- Experiential research. --- Psychology Research. --- Organizational Studies, Economic Sociology. --- Research --- Economic sociology --- Economics --- Socio-economics --- Socioeconomics --- Sociology of economics --- Sociology --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Behavioral sciences --- Mental philosophy --- Mind --- Science, Mental --- Human biology --- Philosophy --- Soul --- Mental health --- Social aspects --- Human behavior --- Consumer profiling --- Market surveys --- Psychic research.

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The Economic Order Quantity (EOQ) inventory model first appeared in 1913, and in its centennial, it is still one of the most important inventory models.  Despite the abundance of both classical and new research results, there was (until now) no comprehensive reference source that provides the state-of-the-art findings on both theoretical and applied research on the EOQ and its related models. This edited handbook puts together all these interesting works and the respective insights into an edited volume. The handbook contains papers which explore both the deterministic and the stochastic EOQ-model based problems and applications. It is organized into three parts: Part I presents three papers that provide an introduction and review of various EOQ related models. Part II includes four technical analyses on single-echelon EOQ-model based inventory problems. Part III consists of five papers on applications of the EOQ model for multi-echelon supply chain inventory analysis.

Management --- Business & Economics --- Management Theory --- Supply-side economics. --- Operations research. --- Operational analysis --- Operational research --- Reaganomics --- Business. --- Decision making. --- Management science. --- Business and Management. --- Operation Research/Decision Theory. --- Operations Research, Management Science. --- Industrial engineering --- Management science --- Research --- System theory --- Economics --- Production (Economic theory) --- Operations Research/Decision Theory. --- Quantitative business analysis --- Problem solving --- Operations research --- Statistical decision --- Deciding --- Decision (Psychology) --- Decision analysis --- Decision processes --- Making decisions --- Management decisions --- Choice (Psychology) --- Decision making

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This book includes both theoretical results and application cases of analytical modeling based research related to the fashion and textile business. It responds to calls for deeper theoretical foundations as an expansion of research methodology in a field that has to date mostly relied on case studies and empirical analysis. Although there are a growing number of related publications which employ an analytical approach in conducting theoretical and applied research in the fashion and textile business, this book fills an essential gap by providing a comprehensive reference source that introduces the methodology and provides state-of-the-art findings on the topic. Covering an important and well-established industry, Analytical Modeling Research in Fashion Business is a pioneering text and essential reading for researchers and practitioners in the fashion and textiles industry alike. .

Business. --- Market research. --- Production management. --- Operations research. --- Decision making. --- Textile industry. --- Business and Management. --- Market Research/Competitive Intelligence. --- Textile Engineering. --- Operation Research/Decision Theory. --- Operations Management. --- Fashion merchandising. --- Branding (Marketing) --- Brand name products --- Fashion marketing --- Marketing --- Advertising --- Clothing trade --- Merchandising --- Retail trade --- Operations Research/Decision Theory. --- Manufacturing management --- Industrial management --- Operational analysis --- Operational research --- Industrial engineering --- Management science --- Research --- System theory --- Textile industry and fabrics --- Textiles industry --- Manufacturing industries --- Market research --- Markets --- Research, Industrial --- Deciding --- Decision (Psychology) --- Decision analysis --- Decision processes --- Making decisions --- Management --- Management decisions --- Choice (Psychology) --- Problem solving --- Decision making

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The Economic Order Quantity (EOQ) inventory model first appeared in 1913, and in its centennial, it is still one of the most important inventory models.  Despite the abundance of both classical and new research results, there was (until now) no comprehensive reference source that provides the state-of-the-art findings on both theoretical and applied research on the EOQ and its related models. This edited handbook puts together all these interesting works and the respective insights into an edited volume. The handbook contains papers which explore both the deterministic and the stochastic EOQ-model based problems and applications. It is organized into three parts: Part I presents three papers that provide an introduction and review of various EOQ related models. Part II includes four technical analyses on single-echelon EOQ-model based inventory problems. Part III consists of five papers on applications of the EOQ model for multi-echelon supply chain inventory analysis.

Economics --- Methodology of economics --- Operational research. Game theory --- Mathematical statistics --- Business economics --- Planning (firm) --- Business management --- Business economics --- financieel management --- bedrijfseconomie --- economie --- mathematische modellen --- econometrie --- operationeel onderzoek

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