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Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity. Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals. Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations.

Green marketing. --- Consumption (Economics) --- Marketing --- Environmental aspects. --- Management.

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This book is a collection of selected high-quality research papers presented at the International Conference on Industrial Instrumentation and Control (ICI2C 2021), organized by the Department of Applied Electronics & Instrumentation Engineering, RCC Institute of Information Technology, Kolkata, India, during 20-August 22, 2021. It includes novel and innovative work from experts, practitioners, scientists and decision-makers from academia and industry. It covers topics such as instrumentation application in industry, instrumentation in electrical applications and instrumentation in recent trends with computation approach.

Electronics --- Electrical engineering --- Engineering sciences. Technology --- Artificial intelligence. Robotics. Simulation. Graphics --- Computer. Automation --- mechatronica --- industriële robots --- automatisering --- elektronica --- KI (kunstmatige intelligentie) --- robots --- elektrische circuits --- automatische regeltechniek