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Offering an overview of current and classic theories and approaches in marketing, this book demonstrates that different concepts are individually appropriate in specific circumstances.

Marketing --- Management. --- Marketing. --- Marketing -- Management. --- Commerce --- Business & Economics --- Marketing & Sales --- Management --- Social Sciences and Humanities. Marketing --- Marketing (General). --- Marketing management --- Business logistics

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Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations.

Marketing. --- Marketing --- Knowledge management. --- Management. --- Marketing - Management. --- Marketing (General) . --- Social Sciences and Humanities. Marketing --- Marketing (General) --- Marketing (General). --- Management of knowledge assets --- Management --- Information technology --- Intellectual capital --- Organizational learning --- Marketing management --- Business logistics --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Marketing research.

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"Public Sector Management is a core textbook that provides a historical background to the emergence and development of the public sector. It offers an up-to-date and stimulating assessment of the contemporary challenges facing the public sector in developed economies. The book argues that public sector management theories evolved during the highly stable world of the second half of the 20th century, and they need reconsideration in a world being made increasingly uncertain due to the combined influence of "meta-events" such as population aging, globalization and the current financial crisis in many developed nation economies. The book presents the perspective, supported by real world case examples, that development of appropriate strategies for ensuring the long term survival of public sector organizations requires a strategic orientation focused upon a willingness to embrace change, accompanied by a commitment to exploiting innovation and entrepreneurship. "--

Public administration --- #SBIB:35H200 --- Administration, Public --- Delivery of government services --- Government services, Delivery of --- Public management --- Public sector management --- Overheidsmanagement: algemene werken --- Organization theory --- Political science --- Administrative law --- Decentralization in government --- Local government --- Public officers

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This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of innovation and competitive advantage. Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a result of market demands, the author argues that a commitment to entrepreneurship remains the most effective strategy for sustaining wealth generation for both organisations and entire nations. The aim of Technological Entrepreneurship is to provide the reader with additional knowledge and understanding of the concepts associated with the exploitation of technological entrepreneurship, and to demonstrate how associated management principles are somewhat different to those utilised in market-driven entrepreneurship. Validation of presented theoretical concepts is achieved through coverage of processes and practices utilised by real world organisations seeking to achieve maximum wealth generation, with specific emphasis on how technological entrepreneurship is the source of disruptive innovation within service sector organisations and how the philosophy is causing fundamental change in the provision of healthcare. .

Social psychology --- Business policy --- Organization theory --- Personnel management --- Production management --- Business management --- ondernemingsstrategieën --- B2B (business-to-business) --- management --- leidinggeven --- strategisch beleid --- ondernemen --- informatietechnologie

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Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book analyses the processes by which small businesses identify new opportunities, develop new products and services and successfully launch these into the market.

Small business --- Entrepreneurship. --- Entrepreneurship --- Management. --- Management