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Marketing Research with SAS Enterprise Guide provides a detailed explanation of the SAS® Enterprise Guide software. Based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting information and collating it to provide reliable results, and how to use these results to solve day-to-day business and research problems.More information on the book structure, the SAS® (OnDemand) Enterprise Guide solution, and how to freely request the datasets used in the book is available on http://www.

Marketing research --- Business --- Data processing. --- Enterprise guide. --- SAS (Computer file)

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