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ISBN: 013234923X Year: 1996 Publisher: Upper Saddle River Prentice Hall
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Consumer behavior --- 658.8 --- Marketing. Sales. Selling. Distribution --- Business planning. --- Marketing --- Marketing. --- Case studies. --- 658.8 Marketing. Sales. Selling. Distribution --- Business planning --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Business enterprises --- Business plans --- Corporate planning --- Corporate strategy --- Corporations --- Strategy, Corporate --- Planning --- Strategic planning --- Case studies
ISBN: 0875844448 Year: 1995 Publisher: Boston (Mass.) Harvard Business School Press
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verkoop --- concurrentie, internationaal --- marketing --- account management --- marketing information systems --- marketing interacties --- Marketing --- Sales management. --- Management.
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ISBN: 0201510448 Year: 1991 Publisher: Reading (Mass.) : Addison-Wesley,
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Marketing --- Sales management --- Management
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Year: 2021 Publisher: Boston, Massachusetts : Harvard Business Review Press,
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"In this practical and research-based guide for sales managers, Harvard Business School professor Frank Cespedes offers essential strategies for thriving in an industry that never stops changing. The rise of e-commerce. Big data. AI. Given these trends (and many others), there's no doubt that sales is changing. But much of the current conventional wisdom is misleading and not supported by empirical data. If you as a manager fail to separate fact from hype, you will make decisions based on faulty assumptions and, in a competitive market, eventually fall behind those with a keener grasp of the current selling environment. In this book, sales expert and professor Frank Cespedes provides sales managers and executives with the tools they need to separate the signal from the noise. These include how to: hire the right talent-not just stars, pay and properly incentivize your sales force, improve ROI from your training programs, create a comprehensive sales model that aligns with your strategy, set the right prices, build and manage a multichannel approach. Chock-full of examples, research, guidelines, and diagnostics, Sales Management That Works is the book you need to build a great sales team, create an optimal strategy, and steer clear of hype and fads"--
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ISBN: 9781633698772 Year: 2021 Publisher: La Vergne Harvard Business Review Press
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ISBN: 9781422196052 Year: 2014 Publisher: Boston (Mass.) : Harvard Business Review Press,
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Year: 1984 Publisher: Glenview (Ill.): Scott, Foresman,
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ISBN: 0875842216 Year: 1989 Publisher: Boston, Mass. Harvard Business School Press
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ISBN: 087584202X Year: 1989 Publisher: Boston Harvard business school press
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Distribution strategy --- Industrial marketing --- -Marketing channels --- Marketing channels --- -Channels, Marketing --- Channels of distribution --- Distribution channels --- Gray market --- Physical distribution of goods --- B2B marketing (Business to business marketing) --- Business to business marketing --- Business-to-business selling --- Industrial equipment --- Marketing --- Industrial marketing. --- Marketing channels. --- -Industrial marketing --- Channels, Marketing
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