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It is mainly within and around Mediterranean itineraries that the European Union seeks its in/tangible cultural heritage, an important component of both individual and collective identities. This volume brings together many different strands of analysis, helping to shed light on the multifaceted entities that constitute the socio-semiotic landscape of the Mediterranean. It views this vibrant scenario from a cross-cultural perspective, and investigates the domains of national identities and stereotypes, advertising and social media, TV series, myths and festivals, landscapes, culture-bound term

National characteristics, Mediterranean. --- National characteristics, Italian. --- Italian Americans --- Stereotypes (Social psychology) in mass media. --- Stereotype (Psychology) in mass media --- Mass media --- Ethnology --- Italians --- Italian national characteristics --- Mediterranean national characteristics --- Ethnic identity. --- Mediterranean Region --- Circum-Mediterranean countries --- Mediterranean Area --- Mediterranean countries --- Mediterranean Sea Region --- In popular culture.