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The success of companies is partly dependent on the generation of suitable knowledge upon which to base decision-making, and due to the centrality of the marketing function in organizations, marketing-related knowledge is of strategic relevance. In this connection, it is unlikely to reach a full understanding of any set of systems supporting marketing management without paying the necessary attention to the Artificial Intelligence-based methodologies applied to aid marketing-related decisions. However, as yet these methods are both under-developed and under-used. This book represents a notable and creative step forward in this respect. The editorial project has especially focused on the so-called Marketing Intelligent Systems, a cutting-edge category for marketing management support that focuses on a sophisticated treatment of knowledge by Soft Computing and other machine learning techniques. The reader will find smart reflections on this general theme from diverse world-leading marketing academics through short essays, and a collection of chapters devoted to a variety of applications – segmentation, modeling, e-commerce, etc. – using different technologies such as clustering, evolutionary algorithms, multi-agent systems, or fuzzy logic.

Soft computing --- Civil & Environmental Engineering --- Engineering & Applied Sciences --- Civil Engineering --- Applied Mathematics --- Intelligent control systems. --- Expert systems (Computer science) --- Soft computing. --- Knowledge-based systems (Computer science) --- Systems, Expert (Computer science) --- Intelligent control --- Intelligent controllers --- Computer science. --- Business. --- Management science. --- Marketing. --- Artificial intelligence. --- Computer-aided engineering. --- Applied mathematics. --- Engineering mathematics. --- Computer Science. --- Computer-Aided Engineering (CAD, CAE) and Design. --- Artificial Intelligence (incl. Robotics). --- Business and Management, general. --- Appl.Mathematics/Computational Methods of Engineering. --- Cognitive computing --- Electronic data processing --- Computational intelligence --- Artificial intelligence --- Computer systems --- Automatic control --- Computer aided design. --- Artificial Intelligence. --- Mathematical and Computational Engineering. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Engineering --- Engineering analysis --- Mathematical analysis --- Trade --- Economics --- Management --- Commerce --- AI (Artificial intelligence) --- Artificial thinking --- Electronic brains --- Intellectronics --- Intelligence, Artificial --- Intelligent machines --- Machine intelligence --- Thinking, Artificial --- Bionics --- Cognitive science --- Digital computer simulation --- Logic machines --- Machine theory --- Self-organizing systems --- Simulation methods --- Fifth generation computers --- Neural computers --- CAD (Computer-aided design) --- Computer-assisted design --- Computer-aided engineering --- Design --- Marketing --- Mathematics --- Quantitative business analysis --- Problem solving --- Operations research --- Statistical decision --- CAE --- Data processing

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The 2012 International Symposium on Management Intelligent Systems is believed to be the first international forum to present and discuss original, rigorous and significant contributions on Artificial Intelligence-based (AI) solutions—with a strong, practical logic and, preferably, with empirical applications—developed to aid the management of organizations in multiple areas, activities, processes and problem-solving; i.e., what we propose to be named as Management Intelligent Systems (MiS). The three-day event aimed to bring together researchers interested in this promising interdisciplinary field who came from areas as varied as management, marketing, and business in general, computer science, artificial intelligence, statistics, etc. This volume presents the proceedings of these activities in a collection of contributions with many original approaches. They address diverse Management and Business areas of application such as decision support, segmentation of markets, CRM, product design, service personalization, organizational design, e-commerce, credit scoring, workplace integration, innovation management, business database analysis, workflow management, location of stores, etc. A wide variety of AI techniques have been applied to these areas such as multi-objective optimization and evolutionary algorithms, classification algorithms, ant algorithms, fuzzy rule-based systems, intelligent agents, Web mining, neural networks, Bayesian models, data warehousing, rough sets, etc. The symposium was organized by the Soft Computing and Intelligent Information Systems Research Group (http://sci2s.ugr.es) of the University of Granada (Spain) and the Bioinformatics, Intelligent System and Educational Technology Research Group (http://bisite.usal.es/) of the University of Salamanca (Spain). The present edition is held in Salamanca (Spain) on July 11-13, 2012.

Artificial intelligence -- Data processing -- Congresses. --- Artificial intelligence. --- Engineering. --- Management information systems -- Congresses. --- Engineering & Applied Sciences --- Computer Science --- Artificial intelligence --- Computational intelligence --- Computational intelligence. --- Computational Intelligence. --- Artificial Intelligence (incl. Robotics). --- Construction --- Industrial arts --- Technology --- Intelligence, Computational --- Soft computing --- AI (Artificial intelligence) --- Artificial thinking --- Electronic brains --- Intellectronics --- Intelligence, Artificial --- Intelligent machines --- Machine intelligence --- Thinking, Artificial --- Bionics --- Cognitive science --- Digital computer simulation --- Electronic data processing --- Logic machines --- Machine theory --- Self-organizing systems --- Simulation methods --- Fifth generation computers --- Neural computers --- Artificial Intelligence.