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Sold on language : how advertisers talk to you and what this says about you
Authors: --- ---
ISBN: 1282944029 9786612944024 0470978147 0470978155 Year: 2011 Publisher: Chichester, West Sussex ; Malden, MA : Wiley-Blackwell,

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Abstract

As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us. In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power in

Linguistic structure in language processing
Authors: ---
ISBN: 1556080751 1556080743 9400927290 9781556080746 9781556080753 Year: 1989 Publisher: Dordrecht: Kluwer,

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Knowledge representation and defeasible reasoning
Authors: --- ---
ISBN: 0792306775 9401067368 940090553X 9780792306771 Year: 1990 Volume: v. 5 Publisher: Dordrecht: Kluwer,

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Semantik / Semantics : Ein internationales Handbuch der zeitgenössischen Forschung. An International Handbook of Contemporary Research
Authors: --- --- --- --- --- et al.
ISBN: 9783110203363 9783110126969 Year: 2008 Publisher: Berlin ;; Boston De Gruyter Mouton

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Keywords

Linguistics

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