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Book
New forms of commercial communications in a converged audiovisual sector
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Authors:
Capello, Maja
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Nikoltchev, Susanne
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European audiovisual observatory
ISBN: 9789287180445 928718044X Year: 2014 Publisher: Strasbourg : European audiovisual observatory,
ISBN: 9789287180445 928718044X Year: 2014 Publisher: Strasbourg : European audiovisual observatory,
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Abstract
Keywords
Advertising laws --- Advertising --- Communication in marketing --- Secteur audiovisuel. --- Fouille de données. --- Conseil de l'Europe. --- Data processing --- Europe.
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