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"Read this book if you’d like to know why cycling is not promoted enough, in spite of all the evidence we already have on how beneficial it is. It’s about the language." --Esther Anaya Boig, Imperial College London, UK "As a transport mode, cycling has many benefits and yet is in many countries bedevilled by stigma and stereotyping. This makes it a fruitful topic for critical discourse analysis, as in this fascinating discussion of documents ranging from European policy papers to newspaper articles on a road traffic collision." --Rachel Aldred, University of Westminster, UK This book employs a Critical Discourse Studies (CDS) framework to examine cycling mobility, marking a new turn in ecolinguistic discourse analysis. The author focuses specifically on environment-related arguments concerning the promotion of higher levels of cycling, mainly as a means of transport, and investigates the “US vs. “THEM” narratives present in many discourses about road users. Analysing newspaper articles, institutional documents and spoken interviews, the author searches for a positive new discourse that would inspire and encourage cycling as a habitual means of transport, rather than simply exposing ecologically destructive discourse. The book will be of interest to discourse and ecolingusitics scholars, as well as contributing to the lively debate about how to increase cycling in fields such as sustainability, sociology, transport planning and management. M. Cristina Caimotto is Assistant Professor of English Linguistics and Translation at the University of Turin, Italy. Her research interests include political discourse and environmental discourse, with a focus on ideology. She is also a cycling advocate. .

Discourse analysis. --- Cycling. --- Bicycle riding --- Bicycle transportation --- Bicycling --- Aerobic exercises --- Locomotion --- Bicycles --- Dicycles --- Tricycles --- Unicycles --- Discourse grammar --- Text grammar --- Semantics --- Semiotics --- Discourse analysis --- Cycling --- Sustainable development. --- Transportation. --- Sociology. --- Environmental education. --- Sports—Sociological aspects. --- Discourse Analysis. --- Sustainable Development. --- Knowledge - Discourse. --- Environmental and Sustainability Education. --- Sociology of Sport and Leisure. --- Education --- Social theory --- Social sciences --- Public transportation --- Transport --- Transportation --- Transportation, Primitive --- Transportation companies --- Transportation industry --- Commerce --- Communication and traffic --- Storage and moving trade --- Development, Sustainable --- Ecologically sustainable development --- Economic development, Sustainable --- Economic sustainability --- ESD (Ecologically sustainable development) --- Smart growth --- Sustainable development --- Sustainable economic development --- Economic development --- Economic aspects --- Environmental aspects --- Analyse du discours --- Cyclisme --- Linguistics --- Sustainability. --- Transportation engineering. --- Traffic engineering. --- Knowledge, Sociology of. --- Sports --- Research Methods in Language and Linguistics. --- Transportation Technology and Traffic Engineering. --- Sociology of Knowledge and Discourse. --- Sport Sociology. --- Sociology of sports --- Sociology --- Knowledge, Theory of (Sociology) --- Sociology of knowledge --- Communication --- Knowledge, Theory of --- Public opinion --- Social epistemology --- Engineering, Traffic --- Road traffic --- Street traffic --- Traffic, City --- Traffic control --- Traffic regulation --- Urban traffic --- Highway engineering --- Transportation engineering --- Civil engineering --- Engineering --- Sustainability science --- Human ecology --- Social ecology --- Methodology. --- Sociological aspects.

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Pragmatics --- Translation science

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This book focuses on the role of translation in a globalising world. It presents a series of case studies that explore the ways in which translation is subject to ideology and power play across diverging domains and genres. Broadly based on a discussion of'translation and the economies of power', the chapters examine an array of contextual and textual factors, ranging from global, regional and institutional power relations to the linguistic, stylistic and rhetorical implications of translation decisions. The book maps the multiple ways in which power relations and ideological positions affect cross-cultural communication, with special reference to repressive practices in history, translation policies, media power and commercial hegemonies. It concludes that future translation research will benefit from a more sustained emphasis on the power of technology and economic capital.

Translating and interpreting --- Intercultural communication --- Cross-cultural communication --- Communication --- Culture --- Cross-cultural orientation --- Cultural competence --- Multilingual communication --- Technical assistance --- Social aspects --- Anthropological aspects --- E-books