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Asia is constantly changing and 'Bigger in Asia 'is a completely revised and updated edition of Michael Backman and Charlotte Butler's bestselling book with five additional, entirely new chapters. This book combines management school theory with the grit of Asian corporate realities and is the essential guide for business strategies in Asia. As well as comprehensive updating the new edition includes new chapters on women in Asia, China and India, localisation, outsourcing and building a profile in Asia

Business planning --- Intercultural communication --- International business enterprises --- Strategic planning --- Success in business --- Management --- Management. --- Strategic planning - Asia. --- Business planning - Asia. --- International business enterprises - Asia - Management. --- Intercultural communication - Asia. --- Success in business - Asia.