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ISBN: 9782940373185 Year: 2006 Publisher: Lausanne AVA
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Advertising. Public relations --- advertenties --- reclameboodschappen --- reclamecampagnes
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ISBN: 1350008591 1283426102 9786613426109 2940447187 9781350008595 9781283426107 9782940447183 Year: 2011 Publisher: Lausanne, Switzerland : AVA Pub.,
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The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.
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ISBN: 9782350171456 2350171450 Year: 2010 Publisher: Paris: Pyramyd,
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Comment sont élaborées, planifiées et produites les campagnes publicitaires les plus efficaces ? Quel est le support le plus approprié à telle campagne et à telle cible ? Présentation de l'étude du fonctionnement d'une équipe créative. Exemples de campagnes publicitaires, tous médias confondus, accompagnés de textes décryptant leurs subtilités.
Advertising campaigns --- Special events --- Advertising media planning --- Campagnes publicitaires --- Evénements spéciaux --- Plans médias --- Marketing
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