Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

"Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher."--Publisher description.

Stratégie de marque --- Publicité --- Branding (Marketing) --- Advertising. --- Advertising --- Brand name products --- Marketing --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- #SBIB:309H2821 --- #SBIB:309H1025 --- #SBIB:309H300 --- Reclameboodschap: functies, genres, taalgebruik historiek --- Mediaboodschappen met een informatieve functie --- De communicator: algemene werken (theorieën, functie van de communicator,...) --- Stratégie de marque. --- Publicité.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Didactics of sports and games --- Recreation. Games. Sports. Corp. expression --- sporttraining --- wielersport --- Mountainbiken --- Wielersport --- Sport --- Technologie --- Voeding --- Maatschappij --- Drank --- Gezondheid

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Interactive multimedia. --- Journalism. --- Online journalism.