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The material child : growing up in consumer culture
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ISBN: 9780745647708 9780745647715 0745647707 0745647715 Year: 2011 Publisher: Cambridge Polity

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Children today are growing up in an increasingly commercialised world. But should we see them as victims of manipulative marketing, or as competent participants in consumer culture? The Material Child provides a comprehensive critical overview of debates about children's changing engagement with the commercial market. It moves from broad overviews of the theory and history of children's consumption to insightful case studies of key areas such as obesity, sexualisation, children's broadcasting and education. In the process, it challenges much of the received wisdom about the effects of advertising and marketing, arguing for a more balanced account that locates children's consumption within a broader analysis of social relationships, for example within the family and the peer group. While refuting the popular view of children as incompetent and vulnerable consumers that is adopted by many campaigners, it also rejects the easy celebration of consumption as an expression of children's power and autonomy. Written by one of the leading international scholars in the field, The Material Child will be of interest to students, researchers and policy-makers, as well as parents, teachers and others who work directly with children.


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Reading audiences: young people and the media
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ISBN: 0719038707 0719038693 9780719038693 9780719038709 Year: 1993 Publisher: Manchester Manchester University Press

Media education : literacy, learning, and contemporary culture
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ISBN: 074562829X 0745628303 9780745628301 9780745628295 Year: 2003 Publisher: Cambridge : Malden : Polity Press ; Distributed in the USA by Blackwell Pub.,

Youth, Identity, and Digital Media
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ISBN: 9780262524834 9780262026352 026202635X 026252483X Year: 2007 Publisher: Cambridge The MIT Press

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Contributors discuss how growing up in a world saturated with digital media affects the development of young people's individual and social identities.As young people today grow up in a world saturated with digital media, how does it affect their sense of self and others? As they define and redefine their identities through engagements with technology, what are the implications for their experiences as learners, citizens, consumers, and family and community members? This addresses the consequences of digital media use for young people's individual and social identities. The contributors explore how young people use digital media to share ideas and creativity and to participate in networks that are small and large, local and global, intimate and anonymous. They look at the emergence of new genres and forms, from SMS and instant messaging to home pages, blogs, and social networking sites. They discuss such topics as “girl power” online, the generational digital divide, young people and mobile communication, and the appeal of the “digital publics” of MySpace, considering whether these media offer young people genuinely new forms of engagement, interaction, and communication.ContributorsAngela Booker, danah boyd, Kirsten Drotner, Shelley Goldman, Susan C. Herring, Meghan McDermott, Claudia Mitchell, Gitte Stald, Susannah Stern, Sandra Weber, Rebekah Willett

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