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As we go through life experiencing and enjoying music, clothing, architecture, food, and so forth, we are also participating in rhetorical struggles over what kind of society we will live in and what sort of people we will be. This book will empower you to see those struggles as well, so that you will be able to find the rhetoric in rage metal, the motivations on MTV, and the arguments in RV's. From the Introduction Rhetoric in Popular Culture, Second Edition is the only textbook that uniquely joins together two vital scholarly traditions: rhetorical criticism and critical studies. Author Barry Brummett introduces the reader to techniques of rhetorical criticism specifically designed for the analysis of texts in popular culture. The Second Edition of this popular text has been updated and expanded with even more examples from today's popular culture. New to the Second Edition: Applies cutting-edge methodologies: With updated examples from popular culture throughout the text, this book enables students to apply the growing and cutting-edge methodologies of critical studies to the study of rhetoric and to link those new approaches to the rhetorical tradition. The Second Edition includes updated material on Marxist, psychoanalytic, feminist, media-centered, and culture-centered criticism; as well as a new discussion on "super-signs," neo-Aristotelian methods, and intertextuality. Includes new critical essays: New critical essays examine the rhetorical influence of hip hop music, on the film Groundhog Day, and on Internet user groups. Recent work in semiotics and cultural studies is drawn upon to apply critical methods to texts from popular culture (such as print ads, music videos, TV advertisements, and movies and television shows). Links rhetorical concepts with everyday life: Useful (and fun) questions and mini-assignments are provided throughout the text to help students understand the practical applications and relevance of rhetorical concepts in everyday life

Popular culture. --- Rhetoric. --- Rhetorical criticism.

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Mass media and culture --- Rhetoric. --- Language and culture. --- Style (Philosophy) --- Semiotics --- Language and languages --- Speaking --- Authorship --- Expression --- Literary style --- Culture and language --- Culture --- Philosophy --- Social aspects. --- Rhetoric

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Aesthetics, Modern --- Culture --- Machinery --- Popular culture. --- Semiotic models. --- Aesthetic aspects.

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Techniques of Close Reading, Second Edition helps students gain a deeper understanding of what texts may be saying, whether they are written, oral, visual, or mediated. Renowned scholar and professor Barry Brummett explains and explores the various ways to "read" messages (such as speeches, cartoons, or magazine ads), teaching students how to see deeper levels of meaning and to share those insights with others. Students learn techniques for discovering form, rhetorical tropes, argument, and ideologies within texts. New to the Second Edition: • A new Chapter 6 includes a selection of techniques from each chapter to show students how different techniques may be used together when reading text. • A close reading of a group of ads from the insurance company, Liberty Mutual, offers students an opportunity to apply the techniques to recent texts. Bundle Brummett's texts and save! We've made it easy for students to get Rhetoric in Popular Culture, Fifth Edition all in one convenient package at a student-friendly price. When bundled with the new edition of Techniques of Close Reading, students receive a 20% discount. Use ISBN: 9781544341620.

Rhetoric --- Social aspects.