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1973 (1)

1971 (1)

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Marketing decisions : a Bayesian approach
Authors: Enis, Ben M. --- Broome, Charles L
ISBN: 0700223282 9780700223282 Year: 1971 Publisher: Scranton : Intext Educational Publishers,

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Keywords
Marketing research. --- Bayesian statistical decision theory. --- Marketing research --- Bayesian statistical decision theory

Book

Marketing decisions : a bayesian approach
Authors: Enis, Ben M. --- Broome, Charles L.
ISBN: 0700202102 Year: 1973 Publisher: Aylesbury : Intertext,

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Keywords
Bayesian statistical decision theory --- Marketing research --- Statistique bayésienne --- Marketing --- Recherche

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