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Business management --- management --- ondernemen
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This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to reach the marketplace, then marketing strategies, concepts and tools - such as the continuous development of new product and services - become vital for their success. On the other hand, marketing management is influenced by innovation as illustrated by the way social media and Internet have revolutionized the traditional marketing-mix. Such linkages between innovation and marketing research need to be much stronger as companies have to convince internal and external stakeholders to achieve successful innovation strategies. State-of-the-art research output from different perspectives would suit the needs of a researcher as well as the company CEO alike.
Economics/Management Science. --- Marketing. --- Innovation/Technology Management. --- Business Strategy/Leadership. --- Economics. --- Economie politique --- Marketing --- Commerce --- Business & Economics --- Marketing & Sales --- Technological innovations --- Management. --- Economic aspects. --- Business. --- Leadership. --- Industrial management. --- Business and Management. --- Administration --- Industrial relations --- Organization --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Ability --- Command of troops --- Followership --- Business administration --- Business enterprises --- Business management --- Corporate management --- Corporations --- Industrial administration --- Management, Industrial --- Rationalization of industry --- Scientific management --- Management --- Business --- Industrial organization
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This edited volume explores how the rapid development of business model innovation changes innovation management at an international level. It discusses the next phases in its development, and the impact that this could have on the field. The authors identify and examine recent trends which have the potential to disrupt the traditional way of managing innovation, notably in terms of creativity, product development, and process change. In line with the constant globalization of innovation, the second volume of Revolution of Innovation Management offers a variety of international perspective on these topics with illustrations and analysis coming from Asia, America, and Europe.
Business. --- Leadership. --- Management. --- Industrial management. --- International business enterprises. --- Business and Management. --- Innovation/Technology Management. --- Business Strategy/Leadership. --- International Business. --- Innovations --- Aspect social. --- International business enterpris. --- Ability --- Command of troops --- Followership --- Administration --- Industrial relations --- Organization --- Business enterprises, International --- Corporations, International --- Global corporations --- International corporations --- MNEs (International business enterprises) --- Multinational corporations --- Multinational enterprises --- Transnational corporations --- Business enterprises --- Corporations --- Joint ventures --- Business administration --- Business management --- Corporate management --- Industrial administration --- Management, Industrial --- Rationalization of industry --- Scientific management --- Management --- Business --- Industrial organization
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This edited collection explores how digitalization is changing the management of innovation, and the subsequent implications for the next phases in its development. The authors identify and examine relevant phenomena which are related to the ongoing digital breakthrough in the context of innovation management such as user innovation, crowd sourcing and crowd funding, as well as social media. In line with the constant globalization of innovation, the first volume of Revolution of Innovation Management offers a variety of international perspectives on these topics with illustrations and analysis coming from Asia, America, and Europe.
Innovation/Technology Management. --- Business Strategy/Leadership. --- International Business. --- Business. --- Leadership. --- Management. --- Industrial management. --- International business enterprises. --- Business and Management. --- Technological innovations. --- Breakthroughs, Technological --- Innovations, Industrial --- Innovations, Technological --- Technical innovations --- Technological breakthroughs --- Technological change --- Creative ability in technology --- Inventions --- Domestication of technology --- Innovation relay centers --- Research, Industrial --- Technology transfer --- International business enterpris. --- Ability --- Command of troops --- Followership --- Administration --- Industrial relations --- Organization --- Business enterprises, International --- Corporations, International --- Global corporations --- International corporations --- MNEs (International business enterprises) --- Multinational corporations --- Multinational enterprises --- Transnational corporations --- Business enterprises --- Corporations --- Joint ventures --- Business administration --- Business management --- Corporate management --- Industrial administration --- Management, Industrial --- Rationalization of industry --- Scientific management --- Management --- Business --- Industrial organization
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Hardly anybody outside a company knows its products and processes better than its suppliers. Research confirms that intensive integration of suppliers in the value creation process positively influences the success of the company, particularly in highly competitive industries. This is a result of the progressing reduction in the depth of value creation of manufacturers and the increasing transfer of know-how towards suppliers. In multilevel business-to-business relationships, suppliers often have the best or the only access and comprehensive knowledge about the end users. Therefore, suppliers
Diffusion of innovations. --- Technological innovations. --- Strategic alliances (Business) --- Interorganizational relations. --- Industrial procurement. --- Buyer-supplier relations --- Buying, Industrial --- Industrial buying --- Industrial equipment --- Industrial purchasing --- Procurement, Industrial --- Purchasing, Industrial --- Supplier-buyer relations --- Industrial management --- Purchasing --- Intergroup relations --- Organization --- Complex organizations --- Breakthroughs, Technological --- Innovations, Industrial --- Innovations, Technological --- Technical innovations --- Technological breakthroughs --- Technological change --- Creative ability in technology --- Inventions --- Domestication of technology --- Innovation relay centers --- Research, Industrial --- Technology transfer --- Innovations, Diffusion of --- Acculturation --- Communication --- Culture diffusion --- Technological innovations --- Alliances in business --- Business alliances, Strategic --- Corporate alliances --- Strategic business alliances --- Strategic corporate alliances --- Strategic partnerships (Business) --- Partnership --- Business networks --- Diffusion of innovations --- Interorganizational relations --- Industrial procurement --- E-books --- Organization theory
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This edited volume explores how the rapid development of business model innovation changes innovation management at an international level. It discusses the next phases in its development, and the impact that this could have on the field. The authors identify and examine recent trends which have the potential to disrupt the traditional way of managing innovation, notably in terms of creativity, product development, and process change. In line with the constant globalization of innovation, the second volume of Revolution of Innovation Management offers a variety of international perspective on these topics with illustrations and analysis coming from Asia, America, and Europe.
Social psychology --- International law --- Business policy --- Organization theory --- Personnel management --- Production management --- Business management --- internationale handel --- B2B (business-to-business) --- management --- leidinggeven --- strategisch beleid --- creativiteit --- informatietechnologie
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This edited collection explores how digitalization is changing the management of innovation, and the subsequent implications for the next phases in its development. The authors identify and examine relevant phenomena which are related to the ongoing digital breakthrough in the context of innovation management such as user innovation, crowd sourcing and crowd funding, as well as social media. In line with the constant globalization of innovation, the first volume of Revolution of Innovation Management offers a variety of international perspectives on these topics with illustrations and analysis coming from Asia, America, and Europe.
Social psychology --- International law --- Business policy --- Organization theory --- Personnel management --- Production management --- Business management --- internationale handel --- B2B (business-to-business) --- management --- leidinggeven --- strategisch beleid --- informatietechnologie
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This book discusses several product development strategies and tools employed by organizations around the world to implement frugal innovations. Over the past decade, frugal innovations have caught the attention of countless management scholars. This book comes at the right time for academics and practitioners alike, as it explores how the concept of frugal innovation has evolved over the past several years and is shifting its focus from merely featuring 'cost' driven innovations to being more 'resourceful' and 'sustainable' at its core. Furthermore, in light of the ongoing digital revolution and emergence of new business models such as sharing economy and circular economy, the book highlights recent and upcoming trends and their impacts on frugal innovation strategies.
Political philosophy. Social philosophy --- International relations. Foreign policy --- Economic production --- Developing countries: economic development problems --- Engineering sciences. Technology --- Business policy --- Business management --- innovatiemanagement --- industrie --- management --- technologie --- technologische innovatie --- innovaties --- globalisering
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Das Management von Forschungs- und Entwicklungsaktivitäten ist eine der wichtigsten unternehmerischen Aufgaben, da hier die Produkte und Dienstleistungen der Zukunft entstehen. Vor diesem Hintergrund bietet das vorliegende Buch einen umfassenden Überblick aller strategischen, operativen und taktischen Maßnahmen, die für ein erfolgreiches F&E-Management notwendig sind. Dazu werden grundlegende Begriffe, Modelle und Entwicklungen sowie die wesentlichen Elemente einer Grundsatzplanung erläutert. Das Besondere an diesem Buch ist dessen Fundierung auf fünf vorhergehende Auflagen, welche um aktuelle Entwicklungen ergänzt und punktuell erweitert wurden. Somit wird auf das Wissen von über 30 Jahren zurückgegriffen, was den wesentlichen wissenschaftlichen Kenntnisstand im deutschsprachigen Raum umfasst. The management of research and development is one of the most important functions that corporations must undertake, especially those in technology branches. This book offers a comprehensive overview of all the strategic, operative, and tactical measures necessary for successful R&D management along with proven tools and best practices.
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