Narrow your search
Listing 1 - 10 of 23 << page
of 3
>>
Sort by

Digital
The Boundaries of Innovation and Entrepreneurship : Conceptual Background and Essays on Selected Theoretical and Empirical Aspects
Author:
ISBN: 9783834996794 Year: 2008 Publisher: Wiesbaden Betriebswirtschaftlicher Verlag Dr. Th. Gabler / GWV Fachverlage GmbH, Wiesbaden

Loading...
Export citation

Choose an application

Bookmark

Abstract


Book
Adoption of Innovation : Balancing Internal and External Stakeholders in the Marketing of Innovation
Authors: ---
ISBN: 9783319145235 3319145223 9783319145228 3319145231 Year: 2015 Publisher: Cham : Springer International Publishing : Imprint: Springer,

Loading...
Export citation

Choose an application

Bookmark

Abstract

This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to reach the marketplace, then marketing strategies, concepts and tools - such as the continuous development of new product and services - become vital for their success. On the other hand, marketing management is influenced by innovation as illustrated by the way social media and Internet have revolutionized the traditional marketing-mix. Such linkages between innovation and marketing research need to be much stronger as companies have to convince internal and external stakeholders to achieve successful innovation strategies. State-of-the-art research output from different perspectives would suit the needs of a researcher as well as the company CEO alike.


Book
Revolution of Innovation Management : Volume 2 Internationalization and Business Models
Authors: ---
ISBN: 1349951234 1349951226 Year: 2017 Publisher: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan,

Loading...
Export citation

Choose an application

Bookmark

Abstract

This edited volume explores how the rapid development of business model innovation changes innovation management at an international level. It discusses the next phases in its development, and the impact that this could have on the field. The authors identify and examine recent trends which have the potential to disrupt the traditional way of managing innovation, notably in terms of creativity, product development, and process change. In line with the constant globalization of innovation, the second volume of Revolution of Innovation Management offers a variety of international perspective on these topics with illustrations and analysis coming from Asia, America, and Europe.


Book
Revolution of Innovation Management : Volume 1 The Digital Breakthrough
Authors: ---
ISBN: 1137574747 1137574755 Year: 2017 Publisher: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan,

Loading...
Export citation

Choose an application

Bookmark

Abstract

This edited collection explores how digitalization is changing the management of innovation, and the subsequent implications for the next phases in its development. The authors identify and examine relevant phenomena which are related to the ongoing digital breakthrough in the context of innovation management such as user innovation, crowd sourcing and crowd funding, as well as social media. In line with the constant globalization of innovation, the first volume of Revolution of Innovation Management offers a variety of international perspectives on these topics with illustrations and analysis coming from Asia, America, and Europe.


Book
Perspectives on supplier innovation : theories, concepts and empirical insights on open innovation and the integration of suppliers
Authors: ---
ISBN: 1283593548 9786613905994 1848169000 9781848169005 9781848168992 1848168993 Year: 2012 Publisher: London Imperial College Press

Loading...
Export citation

Choose an application

Bookmark

Abstract

Hardly anybody outside a company knows its products and processes better than its suppliers. Research confirms that intensive integration of suppliers in the value creation process positively influences the success of the company, particularly in highly competitive industries. This is a result of the progressing reduction in the depth of value creation of manufacturers and the increasing transfer of know-how towards suppliers. In multilevel business-to-business relationships, suppliers often have the best or the only access and comprehensive knowledge about the end users. Therefore, suppliers


Book
Frugal innovation and its implementation : leveraging constraints to drive innovations on a global scale
Authors: ---
ISBN: 3030671194 3030671186 Year: 2021 Publisher: Cham, Switzerland : Springer,

Loading...
Export citation

Choose an application

Bookmark

Abstract


Digital
Revolution of Innovation Management : Volume 2 Internationalization and Business Models
Authors: ---
ISBN: 9781349951239 Year: 2017 Publisher: London Palgrave Macmillan UK :Imprint: Palgrave Macmillan

Loading...
Export citation

Choose an application

Bookmark

Abstract

This edited volume explores how the rapid development of business model innovation changes innovation management at an international level. It discusses the next phases in its development, and the impact that this could have on the field. The authors identify and examine recent trends which have the potential to disrupt the traditional way of managing innovation, notably in terms of creativity, product development, and process change. In line with the constant globalization of innovation, the second volume of Revolution of Innovation Management offers a variety of international perspective on these topics with illustrations and analysis coming from Asia, America, and Europe.


Digital
Revolution of Innovation Management : Volume 1 The Digital Breakthrough
Authors: ---
ISBN: 9781137574756 Year: 2017 Publisher: London Palgrave Macmillan UK :Imprint: Palgrave Macmillan

Loading...
Export citation

Choose an application

Bookmark

Abstract

This edited collection explores how digitalization is changing the management of innovation, and the subsequent implications for the next phases in its development. The authors identify and examine relevant phenomena which are related to the ongoing digital breakthrough in the context of innovation management such as user innovation, crowd sourcing and crowd funding, as well as social media. In line with the constant globalization of innovation, the first volume of Revolution of Innovation Management offers a variety of international perspectives on these topics with illustrations and analysis coming from Asia, America, and Europe.


Multi
Frugal Innovation and Its Implementation : Leveraging Constraints to Drive Innovations on a Global Scale
Authors: ---
ISBN: 9783030671198 9783030671204 9783030671211 9783030671181 Year: 2021 Publisher: Cham Springer International Publishing

Loading...
Export citation

Choose an application

Bookmark

Abstract

This book discusses several product development strategies and tools employed by organizations around the world to implement frugal innovations. Over the past decade, frugal innovations have caught the attention of countless management scholars. This book comes at the right time for academics and practitioners alike, as it explores how the concept of frugal innovation has evolved over the past several years and is shifting its focus from merely featuring 'cost' driven innovations to being more 'resourceful' and 'sustainable' at its core. Furthermore, in light of the ongoing digital revolution and emergence of new business models such as sharing economy and circular economy, the book highlights recent and upcoming trends and their impacts on frugal innovation strategies.


Book
Forschung und Entwicklung : Planung und Organisation des F&E-Managements
Authors: ---
ISBN: 3110599716 3110600668 311060065X Year: 2020 Publisher: München ; Wien : De Gruyter Oldenbourg,

Loading...
Export citation

Choose an application

Bookmark

Abstract

Das Management von Forschungs- und Entwicklungsaktivitäten ist eine der wichtigsten unternehmerischen Aufgaben, da hier die Produkte und Dienstleistungen der Zukunft entstehen. Vor diesem Hintergrund bietet das vorliegende Buch einen umfassenden Überblick aller strategischen, operativen und taktischen Maßnahmen, die für ein erfolgreiches F&E-Management notwendig sind. Dazu werden grundlegende Begriffe, Modelle und Entwicklungen sowie die wesentlichen Elemente einer Grundsatzplanung erläutert. Das Besondere an diesem Buch ist dessen Fundierung auf fünf vorhergehende Auflagen, welche um aktuelle Entwicklungen ergänzt und punktuell erweitert wurden. Somit wird auf das Wissen von über 30 Jahren zurückgegriffen, was den wesentlichen wissenschaftlichen Kenntnisstand im deutschsprachigen Raum umfasst. The management of research and development is one of the most important functions that corporations must undertake, especially those in technology branches. This book offers a comprehensive overview of all the strategic, operative, and tactical measures necessary for successful R&D management along with proven tools and best practices.

Keywords

Listing 1 - 10 of 23 << page
of 3
>>
Sort by