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Education, Higher --- Marketing. --- College students --- Higher education --- Postsecondary education --- Universities and colleges --- Education --- Educació superior --- Màrqueting --- Gran Bretanya --- Marketing --- Comercialització --- Anàlisi conjunt (Màrqueting) --- Cicle de vida del producte --- Codificació de productes --- Construcció de marca (Màrqueting) --- Estudis de mercat --- Diferenciació de productes --- Fidelització dels clients --- Llotges de comerç --- Màrqueting bancari --- Màrqueting ecològic --- Màrqueting internacional --- Màrqueting de relacions --- Màrqueting directe --- Màrqueting industrial --- Màrqueting per Internet --- Màrqueting social --- Màrqueting territorial --- Màrqueting turístic --- Marxandatge --- Política de preus --- Productes nous --- Ciències empresarials --- Gestió de vendes --- Venda --- Educació universitària --- Ensenyament superior --- Ensenyament universitari --- Estudis superiors --- Estudis universitaris --- Etapes educatives --- Abandó dels estudis (Educació superior) --- Competències transversals --- Educació clàssica --- Ensenyament de la biblioteconomia --- Estudis de postgrau --- Extensió universitària --- Lectura (Educació superior) --- Orientació en l'educació superior --- Primer cicle d'ensenyament universitari --- Seminaris --- Tercer cicle d'ensenyament universitari --- Campus virtuals --- Escrits acadèmics --- Pràcticums --- Universitats --- Britain --- Britània (Província romana) --- Britannia --- Regne Unit --- Regne Unit de la Gran Bretanya i Irlanda del Nord --- United Kingdom of Great Britain and Northern Ireland --- Europa occidental --- Països de la Unió Europea --- Anglaterra --- Bermudes --- Escòcia --- Gal·les --- Gibraltar --- Illes Verges Britàniques --- Irlanda del Nord --- Man (Gran Bretanya : Illa) --- Malvines (Arxipèlag) --- Illes Britàniques --- Educació superior transfronterera

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This book presents how Digital Transformation is a requirement to upgrade Latin American universities to a next level in management, lecturing and learning processes and strategies. The book starts with a thorough introduction of the Latin American context addressing the three main topics in the book: Digital Transformation, Higher Education and Artificial Intelligence & Industry 4.0. They will be depicted by region, with a clear distribution between Central America & Mexico, Comunidad Andina (Perú, Colombia, Chile, Ecuador, Bolivia), Mercosur (Argentina, Brasil, Paraguay and Uruguay), and other countries. The book also shows how online learning is a key part of the transformation, with a clear focus on learning management systems, innovation and learning analytics. Further, personalised services for every single profile at the university (students, lecturers, academic managers) are presented to guarantee inclusive education service aggregation for networked campuses. Following, the book addresses strategy and overall services that concentrate on sustainability and revenue models integrated with a strategic planning. Finally a set of chapters will show specific experiences and case studies of direct application of Artificial Intelligence and Technology 4.0, where the readers can learn from and transfer directly into their educational contexts.

Computer assisted instruction --- Audiovisual methods --- Teaching --- Higher education --- Educational sciences --- HO (hoger onderwijs) --- vergelijkende pedagogiek --- onderwijstechnologie --- onderwijs --- computerondersteund onderwijs --- onderwijsonderzoek

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Finance, Public -- Great Britain --- Debts, Public -- Great Britain

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We live in the digital age. There are more than 3 billion people connected to the internet. For every 100 people on the planet, there are 96 mobile telephone subscriptions. And more and more of our everyday objects--cuddly toys, cars, even kettles--have created an "internet of things." Marketers, in particular, hope that so-called digital marketing will allow them to gain new customer insights, refine customer segmentation, and communicate to customers more efficiently and effectively. They anticipate that the digital age will offer possibilities for new product innovation, advanced methods for engaging customers and original vehicles for creating brand communities. Despite the pervasiveness of digital technologies, however, digital marketing is seemingly still in its infancy. Contributions from both academics and practitioners who are experts in the field explore the realities of digital marketing.