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The economics of quality, grades and brands
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Author: Bowbrick, Peter
ISBN: 0415078482 Year: 1992 Publisher: London Routledge
ISBN: 0415078482 Year: 1992 Publisher: London Routledge
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Brand choice. --- Commercial products --- Consumers' preferences. --- Quality of products. --- Standards.
Effective communication for professionals and executives
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Author: Bowbrick, Peter
ISBN: 1853330817 Year: 1988 Publisher: London Graham and Trotman
ISBN: 1853330817 Year: 1988 Publisher: London Graham and Trotman
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