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book (3)


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1990 (1)

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Heavy traffic and high culture : New American library as literary gatekeeper in the paperback revolution.
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ISBN: 0452010470 Year: 1990 Publisher: Harmondsworth : Penguin books,

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Book
Heavy traffic & high culture : New American Library as literary gatekeeper in the paperback revolution.
Author:
ISBN: 0809314789 Year: 1989 Publisher: Carbondale Southern Illinois university press

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Abstract

Paperback book publishing in the United States came of age in the fifteen years following World War II. A handful of companies emerged from the welter of hardcover and softcover reprint operations that existed during this period. They became the leading imprints within mass market book publishing and have to this day directed the course of the popular book industry in America. New American Library (NAL), publisher of Signet and Mentor paperbacks, is one of these companies. This book is based on the editorial correspondence of NAL from the company's beginning in 1945 until just after its purchase by the Times-Mirror Company in 1961

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