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101 ways to make every second count
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ISBN: 0585201390 1564144062 9780585201399 9781564144065 Year: 1999 Publisher: Franklin Lakes, NJ Career Press

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The direct mail revolution
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ISBN: 1599186306 1613083890 9781613083895 Year: 2019 Publisher: Irvine, CA

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The decline in email open and click-through rates is one of the many reasons why direct mail has made a dramatic comeback in both usage and effectiveness. In 2016, direct mail response rates increased to 5.3% to house lists and 2.9% to prospect lists. Over the last decade, the US Postal Service handled 27.7% less mail than before. Less mail in the consumer's mailbox means less competition and a better chance of your direct mail piece being noticed, read, and responded to.

The sibling society
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ISBN: 0679781285 Year: 1997 Publisher: New York, NY : Vintage books,

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This book is not about siblings in a family; we'll use the word sibling as a metaphor. We'll try to make the phrase sibling society into a lens; bringing into focus certain tendencies, habits, and griefs we have all noticed. Adults regress toward adolescence; and adolescents - seeing that - have no desire to become adults. Few are able to imagine any genuine life coming from the vertical plane - tradition, religion, devotion. (Introduction, p. X.)


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Keeping clients satisfied : make your service business more successful and profitable.
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ISBN: 0135141834 Year: 1993 Publisher: New Jersey Prentice Hall

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Become a recognized authority in your field in 60 days or less
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ISBN: 002864283X Year: 2002 Publisher: Indianapolis, Ind. Alpha

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Marketing --- marketing --- marketing


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The digital marketing handbook
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ISBN: 9781613083819 9781599186214 1613083815 Year: 2018 Publisher: Irvine, California

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What's Your Website's ROI? Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales. Whether you are marketing an online-based business, brick-and-mortar store, or a hybrid business, Bly will teach you how to: Integrate a digital marketing plan with traditional marketing outreach efforts Maximize open rates, click-through rates, conversions, and sales Avoid the most common internet marketing mistakes that cause people to fail online Build a large and responsive opt-in email list Master Google AdWords, Facebook Advertising, and other traffic-generating tactics Drive quality leads to your online and offline storefronts Produce brand awareness and generate leads with Snapchat, Instagram, Periscope, Pinterest, and other social media platforms Design hub sites, landing pages, and "squeeze pages" guaranteed to bring in leads Plus, Bly shares tested direct response methods that can increase your online revenues by 50, 100, and even 200 percent along with an extensive resource section to give your website a competitive edge.


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The digital marketing handbook : a step-by-step guide to creating websites that sell
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ISBN: 1613083815 Year: 2018 Publisher: Irvine : Entrepreneur Press,

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Worldwide online retail sales totaled 1.9 trillion in 2016 and it's estimated that revenues will hit 4 trillion by 2020. Even a microscopic share of this market can make anyone rich, yet most everyone who tries to make money online fails. The Digital Marketing Handbook was written to help marketers of all skill levels -- from Fortune 1000 and SMBs to small business owners and solopreneurs -- take their websites from cost centers to profit centers.


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Business to business direct marketing : proven direct response methods to generate more leads and sales
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ISBN: 0844234729 Year: 1994 Publisher: Lincolnwood NTC business books

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The content marketing handbook : how to double the results of your marketing campaigns
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ISBN: 9781613084175 9781599186603 Year: 2020 Publisher: Irvine Entrepreneur Press

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Content can be an effective and economical tool to add to your marketing strategy. But content marketing is most effective when integrated into a multichannel campaign that not only educates consumers but offers that content with various direct response methods, online and offline, to generate leads, prospects, and direct sales. Having written more than 90 books during his forty-year career in content and direct marketing Robert Bly has more than a few strategies to help readers get the highest ROI on their content.

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The Big Book of Words That Sell : 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use.
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ISBN: 9781510741768 Year: 2019 Publisher: New York Skyhorse Publishing Company, Incorporated

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