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Communication in personnel management

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Interviewing on radio --- Interviewing on television

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659.3 --- Massacommunicatie

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Advertising. Public relations --- PR (public relations)

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In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. This book will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations.

Public relations. --- Mass media and business.