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Decision making. --- Marketing research. --- Social Sciences and Humanities. Marketing --- Strategic planning. --- Success in business. --- Marketing Research.

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More and more companies today are using market research techniques to find new markets, products and customers, and to improve management and marketing decision making. This established business classic looks at the circumstances in which market research is necessary, and explains what management can expect from research, and the type of management and marketing decision that may be taken as a result.

Marketing research. --- Decision making. --- Strategic planning. --- Success in business.

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Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement.Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process.Marketing in Publishing gives expert guidance on different elements of the mark

Books --- Publishers and publishing --- Marketing --- Marketing. --- Publishers and publishing. --- Publishers and publishing - Great Britain. --- Book Studies & Arts --- Education --- Social Sciences --- Library materials --- Publications --- Bibliography --- Cataloging --- International Standard Book Numbers --- Book industries and trade --- Booksellers and bookselling --- Book publishing --- Publishing

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Social Sciences and Humanities. Marketing --- Marketing (General).

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Fast track route to mastering market research Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information Examples and lessons from benchmark companies in publishing, consumer goods, brewing and others Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts be

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