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"Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positing important future questions about the role sports media will play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new work in this area. Developed for the Broadcast Education Association's Electronic Media Research series, this volume will be required reading for graduate and undergraduate students in media, communication, sociology, marketing, and sports management, and will serve as a valuable reference for future research in sports media"--Provided by publisher. "This book incorporates many points of view that jointly explore the power inherent in a sports event, whether it is a megasports event such as the Olympics or World Series that is viewed by millions, or a niche sports event such as a college volleyball game that still has been found to have a demonstrable and loyal following. Wenner (1998) coined the term "mediasport" to represent the fusion of these two entities. This book evolves from Wenner's conception, as it covers the national and the international, the male and the female, the athlete and the fan, the traditional and the new. Nevertheless, within all of these wide-ranging issues, the book still underscores information that answers fundamental questions for academics, including: - Who consumes mediasport? - Why do they consume mediasport? - What are the perceived benefits from consuming mediasport? - What is the difference between watching and consuming mediasport? - How do traditional media interact with new media to form modern notions of mediasport? - What trends are increasing within mediasport? - What trends are dissipating within mediasport? - What are the effects of mediasport within modern society? And, perhaps most importantly: - What can the academic community do to advance the understanding and knowledge base within mediasport scholarship? "--Provided by publisher.

Mass media and sports. --- Sports --- LANGUAGE ARTS & DISCIPLINES --- Social science --- SPORTS & RECREATION --- Social aspects. --- Journalism --- Media Studies --- Sociology of Sports --- Field sports --- Pastimes --- Recreations --- Recreation --- Athletics --- Games --- Outdoor life --- Physical education and training --- Sports and mass media --- Journalism. --- Media Studies. --- Sociology of Sports. --- Language arts & disciplines --- Sports & recreation --- Media studies. --- Sociology of sports. --- Mass media and sports --- Social aspects

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Media --- Televisie --- Televisieprogramma --- Sport --- Mediatisering

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This book examines the diverse ways that media influences our understanding of the world?s most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the media, and have, in turn, adapted to media to further their brand?s cultural influence. Focusing on the central concept of "mediatization" ? the permeation of media into all spheres of contemporary life ? the book presents original case studies of major events including the Olympics, FIFA, rugby and cricket World Cups, Tour de France, Super Bowl, World Series, Monaco Grand Prix, Wimbledon, and many more. Written from a truly international perspective, thisis a seminal work in sport and media studies that reveals the growing political, economic, and cultural influences of sport mega-events in contemporary society. Sport, Media and Mega-Events is an essential text for any course on the sociology of sport, event management, sport marketing, or featuring a cultural, communication or media studies approach to sport. Bron: https://www.routledge.com

Sport --- Media --- Evenementen --- Mass media and sports --- Sports --- Hosting of sports events --- Social aspects --- Anthropological aspects --- Evenement --- Technologie --- Voeding --- Maatschappij --- Drank --- Gezondheid --- Mass media and sports - Social aspects --- Sports - Anthropological aspects --- Hosting of sports events - Social aspects

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"The issue of Native American mascots in sports raises passions but also a raft of often-unasked questions. Which voices get a hearing in an argument? What meanings do we ascribe to mascots? Who do these Indians and warriors really represent? Andrew C. Billings and Jason Edward Black go beyond the media bluster to reassess the mascot controversy. Their multi-dimensional study delves into the textual, visual, and ritualistic and performative aspects of sports mascots. Their original research, meanwhile, surveys sports fans themselves on their thoughts when a specific mascot faces censure. The result is a book that merges critical-cultural analysis with qualitative data to offer an innovative approach to understanding the camps and fault lines on each side of the issue, the stakes in mascot debates, whether common ground can exist and, if so, how we might find it"--

SPORTS & RECREATION / Sociology of Sports. --- SPORTS & RECREATION / History. --- SOCIAL SCIENCE / Ethnic Studies / Native American Studies. --- Indians in popular culture --- Sports spectators --- Sports team mascots --- Indians as mascots. --- Indian mascots --- Mascots --- Team mascots --- Spectators, Sports --- Sports --- Sports fans --- Audiences --- Fans (Persons) --- Popular culture --- Attitudes. --- Social aspects --- Spectators

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"Communication and Sport: Surveying the Field examines a wide array of topics necessary for students to understand sports media, rhetoric, culture, and organizations from micro to macro-level issues. Everything from youth to amateur to professional sports is addressed through varied useful lens such as mythology, community, and identity. Communication and Sport introduces readers to the traditions and vocabulary found in communication scholarship as it then explains what distinguishes communication from related disciplinary approaches, such as sociology, anthropology, history, and cultural studies. Subsequent chapters explore such issues as: fan cultures; racial identity and gender in sports media; politics and nationality in sports; parent/child relationships and player/coach interactions in sports; sports and religion; and crisis communication in sports organization. The Fourth Edition includes the latest information, updated examples, and new case studies and interviews throughout"--

Mass media and sports.