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Experiential marketing changes everything! claim the management gurus, but is it really so significant that not joining this race is dangerous? This research anthology investigates different angles of experiential marketing, providing a comprehensive collection of cutting-edge theories and research delivered by companies and experienced by customers.

Relationship marketing. --- Consumer satisfaction --- Marketing research. --- Evaluation. --- Consumer satisfaction --Evaluation. --- Relationship marketing --- Marketing research --- Commerce --- Marketing & Sales --- Business & Economics --- Evaluation --- marketing research --- consumentengedrag --- Market research --- Marketing --- Markets --- Research --- Research, Industrial --- Customer satisfaction --- Satisfaction --- Brand loyalty --- Customer loyalty --- Customer relations --- Consommateurs --- Attitude (psychologie)