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Book
Common enemies : disease campaigns in America
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ISBN: 9780190918415 9780190918408 9780190918422 9780190918439 Year: 2019 Publisher: New York, N.Y. Oxford University Press

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Book
Common enemies : disease campaigns in America
Author:
ISBN: 0190918438 0190918446 019091842X Year: 2019 Publisher: New York, NY : Oxford University Press,

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Americans come together to fight diseases. For over 100 years, they have asked their neighbors to contribute to disease campaigns and supported health policies that target one disease at a time. 'Common Enemies' asks why disease campaigns are the battles Americans can agree to fight, why some diseases attract more attention than others, and how fighting one disease at a time changes how Americans distribute charitable dollars, prioritize policies, and promote health. Drawing on the first comprehensive data on thousands of organizations targeting hundreds of diseases over decades, the author shows that disease campaigns proliferate due to the perception of health as a universal goal, the appeal of narrowly targeted campaigns, and the strategic avoidance of controversy.

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