Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This book is a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to meet budget and scheduling constraints.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Usability Testing for Survey Research provides researchers with a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to meet budget and scheduling constraints. The book's authors distill their experience to provide tips on how usability testing can be applied to paper surveys, mixed-mode surveys, interviewer-administered tools, and additional products. Readers will gain an understanding of usability and usability testing and why it is needed for survey research, along with guidance on how to design and conduct usability tests, analyze and report findings, ideas for how to tailor usability testing to meet budget and schedule constraints, and new knowledge on how to apply usability testing to other survey-related products, such as project websites and interviewer administered tools. Explains how to design and conduct usability tests and analyze and report the findings Includes examples on how to conduct usability testing on any type of survey, from a simple three-question survey on a mobile device, to a complex, multi-page establishment survey Presents real-world examples from leading usability and survey professionals, including a diverse collection of case studies and considerations for using and combining other methods Discusses the facilities, materials, and software needed for usability testing, including in-lab testing, remote testing, and eye tracking

Surveys --- Internet surveys. --- Methodology.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, larg

Computer graphics. --- Computer vision. --- Human-computer interaction. --- Visual perception. --- Human-computer interaction --- Visual perception --- Eye --- Eye tracking --- User interfaces (Computer systems) --- Engineering & Applied Sciences --- Computer Science --- Movements --- Eye tracking. --- Movements. --- Interfaces, User (Computer systems) --- Human-machine systems --- Eye movement data analysis --- Gaze tracking --- Tracking (Engineering) --- Eye movements --- Ocular motility --- Oculomotor system --- Biomechanics --- Rapid eye movement sleep --- Optics, Psychological --- Vision --- Perception --- Visual discrimination --- Computer-human interaction --- Human factors in computing systems --- Interaction, Human-computer --- Human engineering --- User-centered system design --- Psychological aspects