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Marketing --- Marketing. --- Case studies.
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Physical distribution of goods --- Commerce --- Consumers --- Marketing channels --- Distribution (Economie politique) --- Consommateurs --- Circuits de distribution --- Attitudes --- Commerce. --- Marketing channels. --- Physical distribution of goods. --- Economics - Management --- Economics --- Management --- Commerce électronique --- Centre commercial --- Distribution --- Franchise --- Hypermarché --- La poste (france) --- Organisation du point de vente --- Point de vente --- Poste --- Transport de marchandises --- Vente par correspondance
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Aborde le marketing en accordant une place de choix aux pratiques les plus actuelles telles que l'intelligence du marché, le marketing relationnel, le marketing de la marque et les nouveaux produits. Organisé en quatre parties : intelligence, marque, relation et action. Illustre les concepts présentés par de nombreux cas d'entreprises.
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Competition --- Physical distribution of goods --- Marketing channels --- Marketing --- Concurrence --- Distribution (Economie politique) --- Circuits de distribution --- Social Sciences and Humanities. Management studies, Business Administration, Organizational Science --- Logistics --- Logistics. --- Management --- Business logistics
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