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A study of presidential television spots from 1952 to 1996. More than 1600 spots are covered, from both primary and general campaigns. It uses the Functional Theory of Political Campaign Discourse, analyzing themes in spots such as acclaims, attacks and defences.

Advertising. Public relations --- Mass communications --- United States --- Presidents - United States - Election. --- Political Institutions & Public Administration - U.S., Executive Branch --- Government - U.S. --- Law, Politics & Government --- Advertising, Political --- Presidents --- Television in politics --- Election. --- Election --- United States of America

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Discourse analysis --- Rhetorical criticism --- Verbal self-defense --- #SBIB:309H516 --- #SBIB:309H518 --- Argumentation --- Contending, Verbal --- Disputing --- Oral self-defense --- Interpersonal relations --- Self-defense --- Verbal behavior --- Quarreling --- Speech criticism --- Criticism --- Oratory --- Public speaking --- Discourse grammar --- Text grammar --- Semantics --- Semiotics --- Verbale communicatie: retoriek --- Verbale communicatie: sociologie, antropologie, sociolinguistiek --- Logic --- Social psychology --- Pragmatics

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Political Election Debates: Informing Voters about Policy and Character presents theory and research on political leaders debates. Election debates in the U.S. (presidential primary, presidential general, vice presidential, senate, gubernatorial, and mayoral debates) and around the world (e.g., Germany, Israel, UK, South Korea, Taiwan, France) are explored. News coverage of debates is also examined.

Campaign debates. --- Television in politics --- Communication in politics --- Mass media --- Mass communication --- Media, Mass --- Media, The --- Communication --- Political communication --- Political science --- Political broadcasting (Television) --- Politics, Practical --- Debates and debating --- Political oratory --- Political aspects

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Political campaigns --- Communication in politics --- Campaign speeches --- United States --- Politics and government. --- Campagnes électorales --- Communication politique --- Discours --- Etats-Unis --- Politique et gouvernement

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"This title comprehensively emphasizes the importance of political elections and campaigns"--

Campaign management --- Political campaigns