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Vlerick Business School (2)

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book (2)

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English (2)

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2012 (1)

2009 (1)

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Book

Sustainability marketing : a global perspective
Authors: Belz, Frank-Martin --- Peattie, Ken
ISBN: 9781119966197 Year: 2012 Publisher: Hoboken, N.J. Wiley

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Keywords
Applied marketing --- innovatiemanagement --- MVO (maatschappelijk verantwoord ondernemen) --- duurzame ontwikkeling --- marketingstrategie --- Environmental protection. Environmental technology --- Marketing --- Sustainability. --- Marketing. --- Sustainability

Book

Sustainability marketing : a global perspective
Authors: Belz, Frank-Martin --- Peattie, Ken
ISBN: 9780470519226 0470519223 Year: 2009 Publisher: Chichester, West Sussex, U.K. ; Hoboken, NJ : John Wiley and Sons,

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Abstract

Keywords
Marketing --- Sustainability. --- Durabilité de l'environnement --- Marketing. --- Durabilité de l'environnement --- Sustainability

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