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Marketing --- Qualitative methods in social research --- #KVHB:Marketing --- marketing research --- marketingonderzoek --- Consumers --- Marketing research --- Qualitative research --- Customers (Consumers) --- Shoppers --- Persons --- Research&delete& --- Methodology --- Research

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This groundbreaking book examines the relationship between the development of the consumer society and the rise of collecting by individuals and institutions. Rusell Belk considers how and why people collect, as individuals, corporations and museums, and the impact this collecting has on us and our culture.

Collecting in a Consumer Society outlines the history of museum collecting from ancient civilizations to the present. It also looks at aspects of consumer culture - advertizing, department stores, mass merchandizing, consumer desires, and how this relates to the activity of collecting.

Collecting in a Consumer Society is the first book to focus on collecting as material consumption. This is a provocative and engaging book, essential reading for anyone involved with the process of collecting.

National consumption --- Sociology of leisure --- Sociology of culture --- collections [object groupings] --- verzamelen --- verzamelingen --- consumptiegoederen --- Collectors and collecting --- Consumption (Economics). --- History. --- Social aspects. --- collectie --- collectievorming --- Consumer behavior --- Consumption (Economics) --- Consommateurs --- Consommation (Economie politique) --- Collectionneurs et collections --- Social aspects --- Comportement --- Aspect social --- United States --- Health aspects

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This volume presents recent consumer research across both positivist and interpretivist methods, focusing on topics with considerable current interest. These topics include organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption. The perspectives embraced include managerial strategies, motivational mechanisms, social influences, and product and brand evaluations. Approximately half of the papers in the present volume were selected from those accepted for the 5th Annual Consumer Culture Theory Conference held at the University of Wisconsin in June of 2010. Together this latter set of interpretive papers presenting cutting edge interpretive consumer research. They also add to the richness of the topics covered in the volume, including chapters emphasizing brands, fashions, blogs, service receipt, and consumption experiences. They also add to the methodological scope of the volume, including uses of ethnography, autoethnography, netnography, and discourse analysis. Altogether the volume is a good reflection of what is happening in the field of consumer research.

Consumer behavior.