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In this provocative and lively addition to his acclaimed writings on food, Warren Belasco takes a sweeping look at a little-explored yet timely topic: humanity's deep-rooted anxiety about the future of food. People have expressed their worries about the future of the food supply in myriad ways, and here Belasco explores a fascinating array of material ranging over two hundred years-from futuristic novels and films to world's fairs, Disney amusement parks, supermarket and restaurant architecture, organic farmers' markets, debates over genetic engineering, and more. Placing food issues in this deep historical context, he provides an innovative framework for understanding the future of food today-when new prophets warn us against complacency at the same time that new technologies offer promising solutions. But will our grandchildren's grandchildren enjoy the cornucopian bounty most of us take for granted? This first history of the future to put food at the center of the story provides an intriguing perspective on this question for anyone-from general readers to policy analysts, historians, and students of the future-who has wondered about the future of life's most basic requirement.

Food. --- Food supply. --- Food --- Food supply --- Diet & Clinical Nutrition --- Health & Biological Sciences --- History --- Social Sciences and Humanities. Development Studies --- History. --- Food Policy --- Food Policy. --- 651 Maatschappij. Algemeen --- voedsel --- Food control --- Produce trade --- Agriculture --- Food security --- Single cell proteins --- Food supply.. --- Food -- History. --- 20th century american culture. --- 20th century american food history. --- american studies. --- cooking. --- culinary. --- disney amusements parks. --- disney world. --- disneyland. --- dystopia. --- farmers markets. --- food and innovation. --- food and technology. --- food security. --- food supply. --- food writings. --- food. --- future of food. --- futuristic films. --- futuristic novels. --- gastronomy. --- genetic engineering. --- gmos. --- human anxiety. --- humanity. --- organic foods. --- restaurants. --- social anxiety. --- supermarkets. --- utopia.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

In this engaging inquiry, originally published in 1989 and now fully updated for the twenty-first century, Warren J. Belasco considers the rise of the "countercuisine" in the 1960's, the subsequent success of mainstream businesses in turning granola, herbal tea, and other "revolutionary" foodstuffs into profitable products; the popularity of vegetarian and vegan diets; and the increasing availability of organic foods. From reviews of the previous edition: "Although Red Zinger never became our national drink, food and eating changed in America as a result of the social revolution of the 1960's. According to Warren Belasco, there was political ferment at the dinner table as well as in the streets. In this lively and intelligent mixture of narrative history and cultural analysis, Belasco argues that middle-class America eats differently today than in the 1950 because of the way the counterculture raised the national consciousness about food."-Joan Jacobs Brumberg, The Nation "This book documents not only how cultural rebels created a new set of foodways, brown rice and all, but also how American capitalists commercialized these innovations to their own economic advantage. Along the way, the author discusses the significant relationship between the rise of a 'countercuisine' and feminism, environmentalism, organic agriculture, health consciousness, the popularity of ethnic cuisine, radical economic theory, granola bars, and Natural Lite Beer. Never has history been such a good read!"-The Digest: A Review for the Interdisciplinary Study of Food "Now comes an examination of . . . the sweeping change in American eating habits ushered in by hippiedom in rebellion against middle-class America. . . . Appetite for Change tells how the food industry co-opted the health-food craze, discussing such hip capitalists as the founder of Celestial Seasonings teas; the rise of health-food cookbooks; how ethnic cuisine came to enjoy new popularity; and how watchdog agencies like the FDA served, arguably, more often as sleeping dogs than as vigilant ones."-Publishers Weekly "A challenging and sparkling book. . . . In Belasco's analysis, the ideology of an alternative cuisine was the most radical thrust of the entire counterculture and the one carrying the most realistic and urgently necessary blueprint for structural social change."-Food and Foodways "Here is meat, or perhaps miso, for those who want an overview of the social and economic forces behind the changes in our food supply. . . . This is a thought-provoking and pioneering examination of recent events that are still very much part of the present."-Tufts University Diet and Nutrition Letter

Natural foods industry --- Food industry and trade --- Subculture --- Consumers --- countercuisine, popularity of vegetarian and vegan diets, commercialized food, History of the food industry.