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"This introductory textbook explores and analyses the various approaches to multimodality and offers the first comprehensive, in-depth survey of all aspects of the text-image relation.The text-image relationship has long been a cornerstone of diverse approaches to multimodality and there are many different accounts. This book leads students into each of the approaches discussed, brings out their strengths and weaknesses using illustrative example analyses and includes exercises and research questions to reinforce learning. Throughout the book, John Bateman looks at a wide range of perspectives: socio-semiotics, visual communication, psycholinguistic approaches to discourse, rhetorical approaches to advertising and visual persuasion, and cognitive metaphor theory. Applications of the styles of analyses presented are discussed for a variety of materials, including textbooks, PowerPoint presentations, picture books, technical manuals and comics. Requiring no prior knowledge of the area, this is an accessible text for all students studying text and image or multimodality within English language and linguistics, media and communication studies, visual and design studies"--
Modality (Linguistics) --- Visual communication --- Discourse analysis --- Semiotics --- Rhetoric --- Psycholinguistics --- Psychological aspects --- Semiotics. --- Rhetoric. --- Psycholinguistics. --- Language, Psychology of --- Language and languages --- Psychology of language --- Speech --- Linguistics --- Psychology --- Thought and thinking --- Speaking --- Authorship --- Expression --- Style, Literary --- Semeiotics --- Semiology (Linguistics) --- Semantics --- Signs and symbols --- Structuralism (Literary analysis) --- Graphic communication --- Imaginal communication --- Pictorial communication --- Communication --- Psychological aspects. --- Literary style --- Pragmatics --- Visual communication - Psychological aspects --- Discourse analysis - Psychological aspects
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'Analysing Multimodal Documents' presents the first systematic, corpus-based, and theoretically rigorous approach to the description and analysis of multimodal documents. John Bateman introduces researchers and advanced students to a linguistically-based method of analysis that shows how different modes of expression--including language, rhetoric, images, typography, colour and space--go together to make up a document with a recognizable genre. The author draws upon both academic research and concrete experience of how designers and production teams put documents together.
Linguistic analysis (Linguistics) --- Literary form. --- Rhetoric. --- Semiotics. --- Written communication. --- Linguistic analysis (Linguistics). --- Literary form --- Rhetoric --- Semiotics --- Written communication --- Semeiotics --- Semiology (Linguistics) --- Semantics --- Signs and symbols --- Structuralism (Literary analysis) --- Language and languages --- Speaking --- Authorship --- Expression --- Literary style --- Form, Literary --- Forms, Literary --- Forms of literature --- Genre (Literature) --- Genre, Literary --- Genres, Literary --- Genres of literature --- Literary forms --- Literary genetics --- Literary genres --- Literary types (Genres) --- Literature --- Analysis, Linguistic (Linguistics) --- Analysis (Philosophy) --- Grammar, Comparative and general --- Written discourse --- Written language --- Communication --- Discourse analysis --- Visual communication
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This book examines film as a multimodal text and an audiovisual synthesis, bringing together current work within the fields of narratology, philosophy, multimodal analysis, sound as well as cultural studies in order to cover a wide range of international academic interest. The book provides new insights into current work and turns the discussion towards recent research questions and analyses, representing and constituting in each contribution new work in the discipline of film text analysis. With the help of various example analyses, all showing the methodological applicability of the discussed issues, the collection provides novel ways of considering film as one of the most complex and at the same time broadly comprehensible texts.Review: "The first collection to give an overview of the field of film text analysis including a wide variety of approaches, methodological advances and in-depth analyses hinting at the possibilities of multimodality studies for film.
Motion pictures --- Philosophy. --- Semiotics. --- Philosophie et cinéma --- Sémiotique et cinéma --- Philosophie et cinéma. --- Sémiotique et cinéma. --- Semiotics --- Philosophy --- Philosophie et cinéma. --- Sémiotique et cinéma.
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Motion pictures. --- Narration (Rhetoric). --- Discourse analysis, Narrative. --- Discourse analysis, Narrative. --- Motion pictures. --- Narration (Rhetoric).
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This book presents a new basis for the empirical analysis of film. Starting from an established body of work in film theory, the authors show how a close incorporation of the current state of the art in multimodal theory—including accounts of the syntagmatic and paradigmatic axes of organisation, discourse semantics and advanced ‘layout structure’—builds a methodology by which concrete details of film sequences drive mechanisms for constructing filmic discourse structures. The book introduces the necessary background, the open questions raised, and the method by which analysis can proceed step-by-step. Extensive examples are given from a broad range of films. With this new analytic tool set, the reader will approach the study of film organisation with new levels of detail and probe more deeply into the fundamental question of the discipline: just how is it that films reliably communicate meaning?
Film --- Semiotics --- Motion pictures --- Philosophy. --- Semiotics. --- Théorie du cinéma. --- Analyse filmique. --- Sémiotique et cinéma. --- Théorie du cinéma --- Analyse filmique --- Philosophy --- Théorie du cinéma. --- Sémiotique et cinéma.
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Pragmatics --- Dialogue analysis --- Space and time in language --- Language and languages --- Analysis of dialogue --- DA (Interpersonal communication) --- Interpersonal communication --- Oral communication
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Computational linguistics --- English language --- Japanese language --- Systemic grammar --- Text processing (Computer science) --- Processing, Text (Computer science) --- Database management --- Electronic data processing --- Information storage and retrieval systems --- Word processing --- Neo-Firthian linguistics --- Scale-and-category grammar --- System-structure grammar --- Systemic linguistics --- Grammar, Comparative and general --- Linguistic analysis (Linguistics) --- Structural linguistics --- Automatic language processing --- Language and languages --- Language data processing --- Linguistics --- Natural language processing (Linguistics) --- Applied linguistics --- Cross-language information retrieval --- Mathematical linguistics --- Multilingual computing --- Data processing --- Artificial intelligence. Robotics. Simulation. Graphics --- Natural language generation (Computer science) --- Germanic languages --- English language - Data processing --- Japanese language - Data processing
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The notion of ‘genre’ has established itself as a key concept in many disciplines and fields as a means of describing social action and/or recurring patterns of form. Recent social and technological changes are driving the emergence of new genres, the evolution of traditional ones as well as variation within them. In this volume a range of approaches addressing the evolution of genre are presented. Many draw on corpus analysis of the lexicogrammatical features employed in the communicative artefacts addressed; several extend traditional corpus analysis to include non-linguistic or extra-linguistic features involved in multimodal communication. Connections with social theories are discussed, as is the notion of families or groups of genres co-existing within broader constellations. Genres are examined in detail for their linguistic and non-linguistic realisations and forms of expression across related genres and within the ‘same’ genre when subjected to differing social or medial constraints or possibilities. In all cases, we see how genre continues to function as an effective tool for following communication as it, its contexts of use, and its social functions evolve.
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This is the seventh volume of a series of books on fundamental research in spatial cognition. As with past volumes, the research presented here spans a broad range of research traditions, for spatial cognition concerns not just the basic spatial behavior of biological and artificial agents, but also the reasoning processes that allow spatial planning across broad spatial and temporal scales. Spatial information is critical for coordinated action and thus agents interacting with objects and moving among objects must be able to perceive spatial relations, learn about these relations, and act on them, or store the information for later use, either by themselves or communicated to others. Research on this problem has included both psychology, which works to understand how humans and other mobile organisms solve these problems, and computer science, which considers the nature of the information available in the world and a formal consideration of how these problems might be solved. Research on human spatial cognition also involves the application of representations and processes that may have evolved to handle object and location information to reasoning about higher-order problems, such as displaying non-spatial information in diagrams. Thus, work in s- tial cognition extends beyond psychology and computer science into many disciplines including geography and education. The Spatial Cognition conference offers one of the few forums for consideration of the issues spanning this broad academic range.
Artificial intelligence. Robotics. Simulation. Graphics --- vormgeving --- mineralen (chemie) --- simulaties --- mijnbouw
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This is the seventh volume of a series of books on fundamental research in spatial cognition. As with past volumes, the research presented here spans a broad range of research traditions, for spatial cognition concerns not just the basic spatial behavior of biological and artificial agents, but also the reasoning processes that allow spatial planning across broad spatial and temporal scales. Spatial information is critical for coordinated action and thus agents interacting with objects and moving among objects must be able to perceive spatial relations, learn about these relations, and act on them, or store the information for later use, either by themselves or communicated to others. Research on this problem has included both psychology, which works to understand how humans and other mobile organisms solve these problems, and computer science, which considers the nature of the information available in the world and a formal consideration of how these problems might be solved. Research on human spatial cognition also involves the application of representations and processes that may have evolved to handle object and location information to reasoning about higher-order problems, such as displaying non-spatial information in diagrams. Thus, work in s- tial cognition extends beyond psychology and computer science into many disciplines including geography and education. The Spatial Cognition conference offers one of the few forums for consideration of the issues spanning this broad academic range.
Artificial intelligence. Robotics. Simulation. Graphics --- vormgeving --- mineralen (chemie) --- simulaties --- mijnbouw
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