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Book
Text and image : a critical introduction to the visual/verbal divide
Author:
ISBN: 9780415841986 9780415841979 9781315773971 9781317683018 9781317683025 0415841984 Year: 2014 Publisher: London Routledge, Taylor & Francis Group

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Abstract

"This introductory textbook explores and analyses the various approaches to multimodality and offers the first comprehensive, in-depth survey of all aspects of the text-image relation.The text-image relationship has long been a cornerstone of diverse approaches to multimodality and there are many different accounts. This book leads students into each of the approaches discussed, brings out their strengths and weaknesses using illustrative example analyses and includes exercises and research questions to reinforce learning. Throughout the book, John Bateman looks at a wide range of perspectives: socio-semiotics, visual communication, psycholinguistic approaches to discourse, rhetorical approaches to advertising and visual persuasion, and cognitive metaphor theory. Applications of the styles of analyses presented are discussed for a variety of materials, including textbooks, PowerPoint presentations, picture books, technical manuals and comics. Requiring no prior knowledge of the area, this is an accessible text for all students studying text and image or multimodality within English language and linguistics, media and communication studies, visual and design studies"--


Book
Multimodality and genre : a foundation for the systematic analysis of multimodal documents.
Author:
ISBN: 9780230002562 0230002560 0230302343 1349280798 9786611975876 1281975877 023058232X Year: 2008 Publisher: Houndmills Palgrave Macmillan

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'Analysing Multimodal Documents' presents the first systematic, corpus-based, and theoretically rigorous approach to the description and analysis of multimodal documents. John Bateman introduces researchers and advanced students to a linguistically-based method of analysis that shows how different modes of expression--including language, rhetoric, images, typography, colour and space--go together to make up a document with a recognizable genre. The author draws upon both academic research and concrete experience of how designers and production teams put documents together.


Book
Film Text Analysis : New Perpectives on the Analysis of Filming Meaning
Authors: ---
ISBN: 9781138911383 1138911380 9781315692746 9781317434207 9781317434214 9781317434221 9780367873264 Year: 2017 Volume: 50 Publisher: New York : Routledge,

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This book examines film as a multimodal text and an audiovisual synthesis, bringing together current work within the fields of narratology, philosophy, multimodal analysis, sound as well as cultural studies in order to cover a wide range of international academic interest. The book provides new insights into current work and turns the discussion towards recent research questions and analyses, representing and constituting in each contribution new work in the discipline of film text analysis. With the help of various example analyses, all showing the methodological applicability of the discussed issues, the collection provides novel ways of considering film as one of the most complex and at the same time broadly comprehensible texts.Review: "The first collection to give an overview of the field of film text analysis including a wide variety of approaches, methodological advances and in-depth analyses hinting at the possibilities of multimodality studies for film.


Book
Film, Text, Kultur : Beiträge zur Textualität des Films
Authors: ---
ISBN: 9783894727741 Year: 2013 Publisher: Marburg : Schüren,

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Book
Multimodal film analysis : how films mean
Authors: ---
ISBN: 9780415883511 0415883512 0415754437 1136467556 0203128222 1136467548 9780203128220 9781136467554 9780415754439 Year: 2012 Publisher: New York, N.Y. Routledge

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This book presents a new basis for the empirical analysis of film. Starting from an established body of work in film theory, the authors show how a close incorporation of the current state of the art in multimodal theory—including accounts of the syntagmatic and paradigmatic axes of organisation, discourse semantics and advanced ‘layout structure’—builds a methodology by which concrete details of film sequences drive mechanisms for constructing filmic discourse structures. The book introduces the necessary background, the open questions raised, and the method by which analysis can proceed step-by-step. Extensive examples are given from a broad range of films. With this new analytic tool set, the reader will approach the study of film organisation with new levels of detail and probe more deeply into the fundamental question of the discipline: just how is it that films reliably communicate meaning?


Book
Spatial language and dialogue.
Authors: --- ---
ISBN: 9780199554201 019955420X 0191721239 0191567833 9786612268397 1282268392 Year: 2009 Publisher: New York Oxford university press

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Book
Evolution in genre : emergence, variation, multimodality
Authors: --- ---
ISBN: 9783034315333 Year: 2014 Publisher: Bern ; Berlin ; Bruxelles ; Frankfurt am Main ; New Yor ; Oxford ; Wien : Peter Lang,

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The notion of ‘genre’ has established itself as a key concept in many disciplines and fields as a means of describing social action and/or recurring patterns of form. Recent social and technological changes are driving the emergence of new genres, the evolution of traditional ones as well as variation within them. In this volume a range of approaches addressing the evolution of genre are presented. Many draw on corpus analysis of the lexicogrammatical features employed in the communicative artefacts addressed; several extend traditional corpus analysis to include non-linguistic or extra-linguistic features involved in multimodal communication. Connections with social theories are discussed, as is the notion of families or groups of genres co-existing within broader constellations. Genres are examined in detail for their linguistic and non-linguistic realisations and forms of expression across related genres and within the ‘same’ genre when subjected to differing social or medial constraints or possibilities. In all cases, we see how genre continues to function as an effective tool for following communication as it, its contexts of use, and its social functions evolve.


Digital
Spatial Cognition VII : International Conference, Spatial Cognition 2010, Mt. Hood/Portland, OR, USA, August 15-19,02010, Proceedings
Authors: --- --- --- ---
ISBN: 9783642147494 9783642147500 9783642147487 Year: 2010 Publisher: Berlin, Heidelberg Springer

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This is the seventh volume of a series of books on fundamental research in spatial cognition. As with past volumes, the research presented here spans a broad range of research traditions, for spatial cognition concerns not just the basic spatial behavior of biological and artificial agents, but also the reasoning processes that allow spatial planning across broad spatial and temporal scales. Spatial information is critical for coordinated action and thus agents interacting with objects and moving among objects must be able to perceive spatial relations, learn about these relations, and act on them, or store the information for later use, either by themselves or communicated to others. Research on this problem has included both psychology, which works to understand how humans and other mobile organisms solve these problems, and computer science, which considers the nature of the information available in the world and a formal consideration of how these problems might be solved. Research on human spatial cognition also involves the application of representations and processes that may have evolved to handle object and location information to reasoning about higher-order problems, such as displaying non-spatial information in diagrams. Thus, work in s- tial cognition extends beyond psychology and computer science into many disciplines including geography and education. The Spatial Cognition conference offers one of the few forums for consideration of the issues spanning this broad academic range.


Book
Spatial Cognition VII
Authors: --- --- --- --- --- et al.
ISBN: 9783642147494 9783642147500 9783642147487 Year: 2010 Publisher: Berlin, Heidelberg Springer Berlin Heidelberg

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Abstract

This is the seventh volume of a series of books on fundamental research in spatial cognition. As with past volumes, the research presented here spans a broad range of research traditions, for spatial cognition concerns not just the basic spatial behavior of biological and artificial agents, but also the reasoning processes that allow spatial planning across broad spatial and temporal scales. Spatial information is critical for coordinated action and thus agents interacting with objects and moving among objects must be able to perceive spatial relations, learn about these relations, and act on them, or store the information for later use, either by themselves or communicated to others. Research on this problem has included both psychology, which works to understand how humans and other mobile organisms solve these problems, and computer science, which considers the nature of the information available in the world and a formal consideration of how these problems might be solved. Research on human spatial cognition also involves the application of representations and processes that may have evolved to handle object and location information to reasoning about higher-order problems, such as displaying non-spatial information in diagrams. Thus, work in s- tial cognition extends beyond psychology and computer science into many disciplines including geography and education. The Spatial Cognition conference offers one of the few forums for consideration of the issues spanning this broad academic range.

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