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Extended store has been a work of mapping the phenomena of digitalization that effects spaces and above all the world of retail. Apps allow interaction between users and brands, the book hosts a selection of those which are redesigning spaces, changing their forms, hierarchies, flow systems, arrangement of goods, experiences, and dimensions. The store takes on completely new dimensions and characteristics, in addition to sales, that of exhibition, performance, entertainment, engagement and sensory immersion. The store is a place tailored to the desires and sensory, psychological, and temporal needs of those who want to encounter the brand. The extended store will be a shop spread throughout the territory, it will be more connected, more available, more open and at the same time closer, mass customized, but above all it will be more digitalized and able to fulfil and modify itself more quickly and faithfully to needs and desires. Shops will not disappear in the 21st century, but they will have to change (if they have not already done so) to survive. They will have to evolve by integrating technological solutions that are not only back-end (as they have done so far), but front-end, and therefore available to customers in the shop as in the cases reported in the book.

Furniture design --- retail, digitalization, senses, time, design, customer journey

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Extended store has been a work of mapping the phenomena of digitalization that effects spaces and above all the world of retail. Apps allow interaction between users and brands, the book hosts a selection of those which are redesigning spaces, changing their forms, hierarchies, flow systems, arrangement of goods, experiences, and dimensions. The store takes on completely new dimensions and characteristics, in addition to sales, that of exhibition, performance, entertainment, engagement and sensory immersion. The store is a place tailored to the desires and sensory, psychological, and temporal needs of those who want to encounter the brand. The extended store will be a shop spread throughout the territory, it will be more connected, more available, more open and at the same time closer, mass customized, but above all it will be more digitalized and able to fulfil and modify itself more quickly and faithfully to needs and desires. Shops will not disappear in the 21st century, but they will have to change (if they have not already done so) to survive. They will have to evolve by integrating technological solutions that are not only back-end (as they have done so far), but front-end, and therefore available to customers in the shop as in the cases reported in the book.

Furniture design --- retail, digitalization, senses, time, design, customer journey --- retail, digitalization, senses, time, design, customer journey

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• Reference Manager
• EndNote
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Associate Professor in Interior and Spatial Design at Politecnico di Milano. She has been visiting professor at Tsinghua University, Beijing (China); Kookmin University, Seoul (South Korea); Hosei University, Tokyo (Japan) and many others. She designed professional projects in China, Japan, USA, Europe, UK and UAE, as founder of Senselab, most of them awarded and selected by international juries. Some of her researches and products have been selected by ADI-Index 2019, Italian Design Ambassador 2020, 2021; awarded Eccellenze della Lombardia. She exhibited her works at Biennale di Venezia 2010, 2011, 2021; Triennale di Milano 2018. The relationships between senses, time, spaces and design are developed in education, conferences, publications and professional works. She is the author of Storie di Architettura attraverso i sensi (Stories of architecture through the senses, Bruno Mondadori, 2000), Invisible Architectures. Experiencing places throught the senses of smell (Skira, 2006), Sensi, tempo e architettura (Senses, time and architecture, Postmedia Books, 2012), Sensefulness, new paradigms for Spatial Design (Postmedia Books, 2019), and the book Extended Store. How digitalization effects the retail space design, written in collaboration with the author Yuemei Ma (FrancoAngeli, 2021), as well as many other international publications.

Furniture design --- Professional interior design --- Design, time, interiors, spaces, Living, Culture, Cultural paradigm, Process