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"Language Policy in Business: Discourse, ideology and practice provides a critical sociolinguistic and discursive understanding of language policy in a minority language context. Focusing on Welsh-English bilingualism in private sector businesses in Wales, the book unpacks the circulating discourses, ideologies and practices of promoting bilingualism as a sociocultural and economic resource in the globalised knowledge economy. It sheds light on businesses as ideological sites for struggles over language revitalisation, which has been characterised by tensions and discursive shifts from essentialist ideologies about language, identity, nation and territory, to an increased commodification of bilingualism. The book is premised on the understanding that language is a focal point for articulating and living out historical power relationships and inequalities, and that language policy processes are never apolitical. It adds to a body of literature about bilingualism in minority language contexts and, more broadly, about how the fields of politics, business and society are inextricably related"

Language policy --- Business communication --- Bilingualism --- Welsh language --- English language --- Glottopolitics --- Institutional linguistics --- Language and languages --- Language and state --- Languages, National --- Languages, Official --- National languages --- Official languages --- State and language --- Communication policy --- Language planning --- Business English --- Business Welsh --- Languages in contact --- Multilingualism --- Administrative communication --- Communication, Administrative --- Communication, Business --- Communication, Industrial --- Industrial communication --- Communication --- Government policy --- E-books --- Germanic languages

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This book brings together the fields of language policy and discourse studies from a multidisciplinary theoretical, methodological and empirical perspective. The chapters in this volume are written by international scholars active in the field of language policy and planning and discourse studies. The diverse research contexts range from education in Paraguay and Luxembourg via businesses in Wales to regional English language policies in Tajikistan. Readers are thereby invited to think critically about the mutual relationship between language policy and discourse in a range of social, political, economic and cultural spheres. Using approaches that draw on discourse-analytic, anthropological, ethnographic and critical sociolinguistic frameworks, the contributors in this collection explore and refine the ‘discursive’ and the ‘critical’ aspects of language policy as a multilayered, fluid, ideological, discursive and social process that can operate as a tool of social change as well as reinforcing established power structures and inequalities. Elisabeth Barakos is a Lecturer in Applied Linguistics at Aston University, Birmingham, UK. Her research interests focus on language policy discourse and practice, multilingualism and language in the workplace from a critical sociolinguistic perspective. Johann W. Unger is a Lecturer and Academic Director of Summer Programmes at Lancaster University. He researches mainly in the areas of language policy and digitally mediated politics from a critical discourse studies perspective. His 2013 monograph The Discursive Construction of the Scots Language deals extensively with language policy.

Linguistics. --- Historical linguistics. --- Sociolinguistics. --- Discourse analysis. --- Language policy. --- Discourse Analysis. --- Language Policy and Planning. --- Historical Linguistics. --- Glottopolitics --- Institutional linguistics --- Language and languages --- Language and state --- Languages, National --- Languages, Official --- National languages --- Official languages --- State and language --- Government policy --- Communication policy --- Language planning --- Linguistic science --- Science of language --- Language and society --- Society and language --- Sociology of language --- Language and culture --- Linguistics --- Sociology --- Integrational linguistics (Oxford school) --- Discourse grammar --- Text grammar --- Semantics --- Semiotics --- Social aspects --- Sociological aspects --- Diachronic linguistics --- Dynamic linguistics --- Evolutionary linguistics --- Language and history --- History

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