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The author "demonstrates that when companies use systems thinking to view customers and the market as an extension of the organization, they achieve a meeting of the minds - creating value for customer, community, and enterprise. Barabba rejects the path of organizational restructuring and instead presents a framework for creating unity of knowledge and purpose across functions and for linking them with the markets they serve. He offers an array of tools and concepts - like the dialogue decision process and the knowledge-use network - designed to promote systemic knowledge gathering and decision making without dissipating functional competencies."--Book jacket.

Marketing research. --- Marketing --- New products. --- Consumer satisfaction. --- Marketing research --- New products --- Consumer satisfaction --- Marketing & Sales --- Commerce --- Business & Economics --- Decision making. --- Decision making --- Customer satisfaction --- Satisfaction --- Brand loyalty --- Customer loyalty --- New product development --- NPD (Marketing) --- Product development --- Products, New --- Commercial products --- Industrial design --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Market research --- Markets --- Research --- Research, Industrial --- Decision-making in marketing

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This book illustrates how to access the right information for making the best decisions during turbulent times. It is written from an experienced-based perspective that is beneficial for those looking for the development and improvement of the decision-making process. The approach is centered on the author's experience in developing and implementing effective and efficient approaches to decision-making in business and government. Based on those experiences, this book provides insights into how to improve the decision making process of your organization, whether it be large or small. For decision makers and those providing market information for making decisions, this book provide guidelines for a framework which includes systems thinking. For those interested in change management and corporate governance, the book presents examples where it was done well and some examples where it was not and the ensuring consequences.

Cognitive psychology --- Theory of knowledge --- Social psychology --- Business policy --- Personnel management --- kennismanagement --- B2B (business-to-business) --- cognitieve psychologie --- leidinggeven --- strategisch beleid

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Bedrijfsbeheer --- Besluitvorming --- Besluitvormingsanalyse --- Besluitvormingsprocessen --- Business administration --- Business entreprises--Management --- Competition --- Concurrence --- Concurrentie --- Corporations--Management --- Deciding --- Decision analysis --- Decision making --- Decision processes --- Decision-making --- Décision [Prise de ] --- Décision [Théorie de la ] --- Entreprises--Gestion --- Gestion d'entreprise --- Industrial administration --- Industrial management --- Making decisions --- Management [Industrial ] --- Management decisions --- Management--Beslissingen --- Management--Besluitvorming --- Management--Decision making --- Marketing research --- Marketing--Onderzoek --- Marketing--Recherche --- Mededinging --- Prise de décision --- Rationalization of industry --- Scientific management --- Théorie de la décision --- 65.012.4 --- 658.11 --- Decision (Psychology) --- Management --- Choice (Psychology) --- Problem solving --- Market research --- Marketing --- Markets --- Research --- Research, Industrial --- Business enterprises --- Business management --- Corporate management --- Corporations --- Management, Industrial --- Business --- Industrial organization --- Competition (Economics) --- Competitiveness (Economics) --- Economic competition --- Commerce --- Conglomerate corporations --- Covenants not to compete --- Industrial concentration --- Monopolies --- Open price system --- Supply and demand --- Trusts, Industrial --- 65.012.4 Management. Directorate. Technique and methods of management --- Management. Directorate. Technique and methods of management --- 658.11 Kinds and forms of enterprise --- Kinds and forms of enterprise --- Economic aspects --- management --- industrie --- marktonderzoek --- Competition. --- Decision making. --- Industrial management. --- Marketing research. --- Decision-making.

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Decision making. --- Deciding --- Decision (Psychology) --- Decision analysis --- Decision processes --- Making decisions --- Management --- Management decisions --- Choice (Psychology) --- Problem solving --- Decision making

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Methods in social research (general)