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Customer-driven services management.
Author:
ISBN: 0761932550 8178293897 Year: 2004 Publisher: New Delhi Response books.

Customer-driven services management
Author:
ISBN: 1282074954 9786612074950 8132101812 9788132101819 0761932550 9780761932550 Year: 2004 Publisher: New Delhi Thousand Oaks, Calif. Response Books

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Abstract

This Second Edition has been substantially revised keeping in view the continued demand and requirement for excellence in services management. In addition to presenting the concepts within which innovative processes and practices can develop, the author discusses the new technologies, products and applications that have emerged. The appeal of the book lies in the way the author has integrated the various dimensions of services management, including people management, relationship marketing, strategies for growth and managing information in the knowledge economy.

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