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"In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. Customer Insight Strategies outlines the critical role of customer insight, and provides techniques and strategies that will help marketers identify trends, nurture leads and understand consumers - ultimately, empowering them to grow profits. The strategies are explained in a straight-forward, jargon-free manner, and can be applied to a huge range of marketing challenges regardless of time, budget or organizational size. Customer Insight Strategies shows precisely how customer insights can be used to build a mission with purpose. It discusses many of the core methods through which customer insight can be gleaned, providing easy-to-follow guidelines for applying them to everyday marketing practice. Covering topics such as customer segments, marketing to personas, lead generation and more, it also contains interviews with leading business professionals sharing how they have used customer insights to grow profits. Written by a highly respected thought leader and industry influencer, Customer Insight Strategies will help any professional to create truly powerful marketing"--

Customer relations. --- Marketing. --- Relationship marketing. --- Consumer behavior

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Nutritionary hygiene. Diet --- dieet

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In this compelling collection of essays contributors critically examine Creative Writing in American Higher Education. Considering Creative Writing teaching, learning and knowledge, the book recognizes historical strengths and weaknesses. The authors cover topics ranging from the relationship between Creative Writing and Composition and Literary Studies to what it means to write and be a creative writer; from new technologies and neuroscience to the nature of written language; from job prospects and graduate study to the values of creativity; from moments of teaching to persuasive ideas and theories; from interdisciplinary studies to the qualifications needed to teach Creative Writing in contemporary Higher Education. Most of all it explores the possibilities for the future of Creative Writing as an academic subject in America.

Authorship --- Creation (Literary, artistic, etc.) --- Creation (Literary, artistic, etc.). --- Creative writing (Higher education) --- English language --- Composition. --- Creative Writing Studies. --- Creative composition. --- Creative writing. --- Teaching. --- Writing. --- creative writing workshop. --- literary. --- pedagogy. --- LANGUAGE ARTS & DISCIPLINES / Writing / General. --- Germanic languages --- Creative writing --- Creative ability in art --- Creative ability in literature --- Art --- Imagination --- Inspiration --- Literature --- Creative ability --- Originality --- Authoring (Authorship) --- Writing (Authorship) --- Study and teaching (Higher) --- Rhetoric