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With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
Libraries --- Information services --- Bibliothèques --- Services d'information --- Marketing. --- Public relations --- Marketing --- Relations publiques --- BPB1307 --- Bibliothèque --- Société de l'information --- Mercatique --- Sciences sociales --- Bibliotheek --- Informatiemaatschappij --- Sociale wetenschappen --- Public relations. --- Information services -- Marketing. --- Libraries -- Marketing. --- Libraries -- Public relations. --- Libraries. --- Social Sciences --- Library & Information Science --- Bibliothèques --- teoria marketingului --- teória marketingu --- teorija trženja --- turundusteooria --- теория на маркетинга --- marketing --- rinkodaros teorija --- teorija marketinga --- μάρκετινγκ --- теорија на маркетинг --- marknadsföringsteori --- marketingová koncepce --- tirgzinības teorija --- mercadotecnia --- teoria marketingu --- markkinoinnin teoria --- теорија маркетинга --- theory of marketing --- teoria e marketingut --- teorija tal-kummerċjalizzazzjoni --- markedsføringsteori --- marketingteori --- elementi di marketing --- marchéage --- marketingová teorie --- αγοραλογία --- теорија истраживања тржишта --- piano di marketing --- mercadeo --- εμποριολογία --- tecniche di marketing --- teorija obrade tržišta --- marketingtechniek --- teorie marketingu --- socialiniai mokslai --- družbene vede --- social sciences --- humanitní vědy --- κοινωνικές επιστήμες --- sociālās zinātnes --- științe sociale --- társadalomtudományok --- општествени науки --- socialvidenskaber --- shkenca sociale --- scienze sociali --- Sozialwissenschaften --- xjenzi soċjali --- yhteiskuntatieteet --- samhällsvetenskap --- ciências sociais --- spoločenské vedy --- nauki społeczne --- eolaíochtaí sóisialta --- друштвене науке --- социални науки --- društvene znanosti --- sociale wetenschappen --- ciencias sociales --- sotsiaalteadused --- menswetenschappen --- sociální vědy --- bölcsészettudományok --- științe umane --- humanističke znanosti --- duchovědy --- humanvetenskap --- scienze umane --- humanities --- společenské vědy --- ühiskonnateadused --- културологија --- studime klasike --- humanidades --- ciências humanas --- sciences humaines --- humanitārās zinātnes --- humanitné vedy --- хуманистички науки --- Gesellschaftswissenschaften --- geesteswetenschappen --- humaniora --- humanitariniai mokslai --- Kulturwissenschaften --- επιστήμες του ανθρώπου --- духовни науки --- samfundsvidenskaber --- humanitaarteadused --- scienze dell'uomo --- kirjasto --- könyvtár --- bibliotēka --- librerija --- biblioteka --- βιβλιοθήκη --- Bibliothek --- raamatukogu --- library --- bibliotheek --- knižnica --- knihovna --- bibliotekë --- bibliotek --- bibliotecă --- knjižnica --- библиотека --- biblioteca --- studovna --- Bücherei --- hemeroteca --- čítárna --- читална --- информатичко општество --- informační společnost --- soċjetà tal-informazzjoni --- информатичко друштво --- informačná spoločnosť --- κοινωνία των πληροφοριών --- społeczeństwo informacyjne --- informacijska družba --- sociedade da informação --- információs társadalom --- societate informațională --- shoqëria e informacionit --- Informationsgesellschaft --- information society --- sociedad de la información --- informationssamfundet --- infoühiskond --- informatiemaatschappij --- tietoyhteiskunta --- an tsochaí faisnéise --- информационно общество --- informācijas sabiedrība --- informationssamhälle --- informacinė visuomenė --- società dell'informazione --- informacijsko društvo --- teoiric na margaíochta --- leabharlann --- Libraries - Marketing --- Information services - Marketing --- Marketingtheorie --- Bibliothèque --- Société de l'information --- Library marketing. --- marketing.
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Le principe de changement se trouve au cœur de nos sociétés dont l'évolution dépend désormais largement du déploiement des TIC. Cependant, ces dernières ne s'insèrent pas spontanément dans les pratiques : les conditions instrumentales et humaines, les capacités d'acculturation et de maturation psychologique influent sur les dynamiques d'adhésion ou de résistance au changement. En s'adressant aussi bien aux universitaires qu'aux acteurs de terrain, cet ouvrage renouvelle le questionnement sur la pertinence de l'usage des TIC et envisage leurs apports en matière de coopération ou de médiation au plan humain tout en essayant de discerner leur potentialité d'ouverture, de désenclavement et de valorisation des territoires de toutes sortes. Les analyses ici proposées permettent d'aboutir à des préconisations utiles à l'action et aux visées stratégiques des institutions. Regroupées autour de cinq axes de réflexion, elles témoignent de l'objectif d'ouverture internationale et de l'approche transversale au fondement du réseau international EUTIC, ainsi que de la prise en compte de la diversité des contextes culturels et socio-politiques.
Information technology --- Communication --- Information society --- Web portals --- Technologie de l'information --- Technologies de l'information et de la communication --- Société informatisée --- Portails (Informatique) --- Psychological aspects --- Technological innovations --- Social aspects. --- Aspect psychologique --- Aspect social --- Psychological aspects. --- Library, Information & Communication sciences --- Sociology & Anthropology --- stratégie --- communication --- condition instrumentale --- ouverture --- approche transversale
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