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Planning (firm) --- Corporate finance --- Forecasting --- Business forecasting --- 65.012.23 --- AA / International- internationaal --- 331.061 --- Forecasts --- Futurology --- Prediction --- Prediction of development. Business forecasting --- Economische vooruitzichten. --- Business forecasting. --- Forecasting. --- 65.012.23 Prediction of development. Business forecasting --- Business --- Business forecasts --- Forecasting, Business --- Economic forecasting --- Economische vooruitzichten

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Advertising. Public relations --- persuasieve communicatie --- adverteren --- Advertising. --- reclame, effectiviteit --- 659.1 --- 659.1 Publicity. Advertising --- Publicity. Advertising

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Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

Advertising. Public relations --- persuasieve communicatie --- adverteren

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The scientific method delivers prosperity, yet scientific practice has become subject to corrupting influences from within and without the scientific community. This essential reference is intended to help remedy those threats. The authors identify eight essential criteria for the practice of science and provide checklists to help avoid costly failures in scientific practice. Not only for scientists, this book is for all stakeholders of the broad enterprise of science. Science administrators, research funders, journal editors, and policymakers alike will find practical guidance on how they can encourage scientific research that produces useful discoveries. Journalists, commentators, and lawyers can turn to this text for help with assessing the validity and usefulness of scientific claims. The book provides practical guidance and makes important recommendations for reforms in science policy and science administration. The message of the book is complemented by Nobel Laureate Vernon L. Smith's foreword, and an afterword by Terence Kealey.

Problem solving --- Research --- Science --- Methodology.