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Recent OCLC surveys show that less than 2 percent of library users begin their search on a library website, which is why search engine optimization (SEO) is so crucial. And though a survey of faculty researchers at four major universities showed that most consider Google and Google Scholar amazingly effective for their research, low Google Scholar indexing ratios for library institutional repositories is widespread because it ignores common library metadata. Arlitsch and OBrien, who have presented and published widely on the topic, show how to ensure that high-value content is visible to resea

Library automation --- Computer architecture. Operating systems --- Library Web sites --- Web search engines. --- Electronic information resources --- Digital libraries. --- Institutional repositories. --- Libraries and the Internet. --- Webliometrics. --- Web sites --- Web librarianship --- Web searching --- World Wide Web searching --- Internet searching --- Search engines --- Web portals --- World Wide Web --- Internet and libraries --- Internet --- IRs (Institutional repositories) --- Repositories, Institutional --- Digital libraries --- Digital curation --- Digital media collections --- Digital media libraries --- Digital repositories --- Electronic libraries --- Electronic publication collections --- Electronic publication libraries --- Electronic text collections --- Repositories, Digital --- Virtual libraries --- Libraries --- Information storage and retrieval systems --- Web archives --- Digital information resources --- Digital resources (Information resources) --- Electronic information sources --- Electronic resources (Information resources) --- Information resources --- Design. --- Statistical methods. --- Management. --- Subject access

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