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Organizational learning --- Organizational effectiveness --- Apprentissage organisationnel --- Efficacité organisationnelle --- #SBIB:35H305 --- #SBIB:IO --- Learning organizations --- Learning --- Communities of practice --- Knowledge management --- Management --- Organization --- Organisatieleer: organisatieverandering --- Organizational learning. --- Organizational effectiveness. --- Efficacité organisationnelle
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The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets. This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociology to analyse and deve
Marketing --- Philosophy. --- Social aspects. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Philosophy --- Social aspects --- E-books
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