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Corporate sponsorship. --- Sports sponsorship. --- Art patronage. --- Export marketing. --- Intercultural communication. --- Cross-cultural communication --- Communication --- Culture --- Cross-cultural orientation --- Cultural competence --- Multilingual communication --- Technical assistance --- International marketing --- Overseas marketing --- Marketing --- Arts patronage --- Business patronage of the arts --- Corporations --- Maecenatism --- Patronage of art --- Art and industry --- Sponsorship of sports --- Sports --- Corporate sponsorship --- Sponsorship, Corporate --- Anthropological aspects --- Art patronage --- Sponsorship --- Export marketing --- Intercultural communication --- Sports sponsorship