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book (2)

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1981 (1)

1978 (1)

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Book

Mass communications and culture
Authors: Andrén, Gunnar --- Strand, Hans
ISBN: 917410201X Year: 1981 Publisher: Stockholm Centre for Mass Communication Research

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#SBIB:309H040 --- #SBIB:309H022 --- Populaire cultuur algemeen --- Massacommunicatie

Book

Rhetoric and ideology in advertising : a content analytical study of American advertising
Authors: Andrén, Gunnar --- Ericsson, Lars O. --- Ohlsson, Ragnar
ISBN: 9138037114 Year: 1978 Publisher: Stockholm Liber

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Advertising --- Publicité --- #SBIB:309H516 --- #SBIB:309H527 --- #SBIB:309H2821 --- 659.1 --- Verbale communicatie: retoriek --- Audiovisuele communicatie: retoriek --- Reclameboodschap: functies, genres, taalgebruik historiek --- Publicity. Advertising --- 659.1 Publicity. Advertising --- Publicité

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