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Internet verandert onze businessmodellen: de onbeperkte (schap)ruimte van het web zorgt ervoor dat het aanbod ongekend rijk is en onafhankelijk van tijd en plaats voor iedereen beschikbaar. Dit enorme aanbod creëert een alsmaar groeiende vraag: massa = kassa. Online geldt het 'Long Tail'-effect: er is sprake van een groot aanbod dat weliswaar een klein publiek of een niche dient, maar gezamenlijk een groter marktpotentieel heeft dan de marktleider op zich. Op het internet gelden bovendien andere distributieregels dan in de fysieke wereld, waar vanwege de kosten en beperkte schapruimte alleen plaats lijkt te zijn voor kassuccessen. Vanuit zijn ervaringen bij onder andere Google, LEGO, Amazon, iTunes, eBay en Wikipedia beschrijft Chris Anderson, hoofdredacteur van het technologietijdschrift Wired, de belangrijkste krachten die ten grondslag liggen aan de Long Tail. Steeds meer bedrijven gebruiken zijn tips over hoe je succesvol kan opereren in een 'Long Tail'-markt. (Bron: covertekst)
e-commerce --- marketingbeleid --- Marketing --- marketingstrategie --- consumentenmarketing --- Trade theory --- anno 2000-2009 --- 658.8.134 --- 658.8:004.738.5 --- verkoop --- E090584.jpg --- Verkooptechnieken --- Electronic marketing. E-commerce --- internetmarketing --- Handelstheorie
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Microeconomics --- Economie --- Internet --- Prijsvorming --- Economische ontwikkeling --- Toekomstbeeldvorming --- Marketing --- Marketingstrategieën --- Prices --- Pricing --- Consumption (Economics) --- Technology --- -Free material --- Success in business --- 338.52 --- Business --- Business failures --- Creative ability in business --- Prediction of occupational success --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Freebies --- Give-aways --- Giveaways --- Gifts --- Samples (Commerce) --- Consumer demand --- Consumer spending --- Consumerism --- Spending, Consumer --- Demand (Economic theory) --- Price policy --- Price policy, Industrial --- Retail pricing --- Commercial products --- Commodity prices --- Justum pretium --- Price theory --- Cost --- Costs, Industrial --- Money --- Cost and standard of living --- Supply and demand --- Value --- Wages --- Willingness to pay --- Applied science --- Arts, Useful --- Science, Applied --- Useful arts --- Science --- Industrial arts --- Material culture --- Economic aspects --- Toekomstvisie --- Marketingstrategie --- Financiewezen
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Comment des entreprises peuvent-elles gagner de l'argent sans faire payer les consommateurs ? Une économie peut-elle se créer autour d'un prix nul ? Pourquoi la gratuité paraît-elle suspecte aux plus de 30 ans et naturelle aux jeunes ? Telles sont les questions qu'aborde ici Chris Anderson, l'auteur de La Longue Traîne, livre qui a définitivement révolutionné la compréhension du web et de son économie. Avec Free !, il explore le concept de la gratuité « concept, écrit-il, à la fois familier et profondément mystérieux », et qui est en train de subir une véritable révolution. En effet, avec l'avènement du web et la diminution de ses coûts dans des proportions jamais vues, le gratuit cesse d'être un gadget promotionnel pour devenir une réalité quotidienne. Dès lors, ce sont des pans entiers de l'économie qui doivent se positionner par rapport au prix « radical » (c'est à-dire zéro), quitte à rendre gratuite une partie de leurs activités pour trouver d autres sources de rémunération : honoraires de conseil, concerts, produits dérivés, etc. Evaluant le poids de cette nouvelle économie qu'il chiffre aujourd hui à 300 milliards de dollars, Chris Anderson montre que la question décisive pour les entreprises peut se formuler ainsi : qui paye quoi ? Il y répond tout au long du livre en réinterprétant à la lumière de la gratuité d autres secteurs que l'économie numérique, de l'éducation à l'industrie automobile ou aéronautique, du marché de l'occasion à la santé. Polémique, érudit, ce livre explore toutes les facettes de la gratuité, des marchands de remèdes de la fin du 19e siècle, au piratage à la chinoise, de la psychologie du 18e siècle aux dernières péripéties du web. Passionnant et remarquablement illustré, il montre que, sans qu'on en ait toujours bien conscience, le gratuit est déjà parmi nous.
Rebates --- Price cutting --- Internet --- Marketing --- Success in business --- Rabais --- Prix --- Succès dans les affaires --- Economic aspects --- Réduction --- Aspect économique --- Succès dans les affaires --- Réduction --- Aspect économique --- Economic aspects.
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What happens when DIY meets Web 2.0? In Makers, New York Times bestselling author Chris Anderson reveals how entrepreneurs use web principles to create and produce companies with the potential to be global in scope as well as how they use significantly less in the way of financial resources, tooling, and infrastructure required by traditional manufacturing. Anderson's unique perspective is that small manufacturing will be a significant source of future growth; that the days of giant companies like General Motors are in their twilight; that in an age of open source, custom-fabricated, and do-it-yourself product design, the collective potential of a million garage tinkerers will be unleashed on global markets.
Economic development --- Technological innovations --- Creative ability in technology --- Research, Industrial --- Entrepreneurship. --- Microfabrication. --- Micromachining. --- Business enterprises --- Développement économique --- Innovations --- Créativité en technologie --- Recherche industrielle --- Entrepreneuriat --- Microfabrication --- Micro-usinage --- Entreprises --- Economic aspects --- Technological innovations. --- Aspect économique --- Innovations technologiques --- AA / International- internationaal --- US / United States of America - USA - Verenigde Staten - Etats Unis --- 338.040 --- 338.043 --- 331.32 --- 338.32 --- Ondernemingen: algemeenheden. --- Technologische vooruitgang. Automatisering. Computers. Werkgelegenheid en informatica. --- Structuur van de economie. --- Vestigingsplaats en specialisatie van de productie. Ondernemingscentra. --- Développement économique --- Créativité en technologie --- Aspect économique --- Entrepreneurship --- Micromachining --- Manufacturing processes --- Entrepreneur --- Intrapreneur --- Capitalism --- Business incubators --- Machining --- Structuur van de economie --- Ondernemingen: algemeenheden --- Technologische vooruitgang. Automatisering. Computers. Werkgelegenheid en informatica --- Vestigingsplaats en specialisatie van de productie. Ondernemingscentra --- MAD-faculty 13 --- ondernemerschap --- technologische vernieuwingen --- 3D Design --- #SBIB:309H1713 --- Mediatechnologie: nieuwe toepassingen (abonnee-televisie, electronic mail, desk top publishing, virtuele realiteit...)
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Marketing. --- Success in business --- Success in business. --- Marketing
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Silverlight 4 has the potential to revolutionize the way we build business applications. With its flexibility, web deployment, cross-platform capabilities, rich .NET language support on the client, rich user interface control set, small runtime, and more, it comes close to the perfect platform in which to build business applications. It’s a very powerful technology, and despite its youth, it’s moving forward at a rapid pace and is gaining widespread adoption. This book will guide you through the process of designing and developing enterprise-strength business applications in Silverlight 4 and C#. You will learn how to take advantage of the power of Silverlight to develop rich and robust business applications, from getting started to deployment, and everything in between. In particular, this book will serve developers who want to learn how to design business applications, and introduce the patterns to use, the issues that you’ll face, and how to resolve them. Chris Anderson, who has been building line-of-business applications for years, demonstrates his experience through a candid presentation of how to tackle real-life issues, rather than just avoid them. Developers will benefit from his hard-won expertise through business application design patterns that he shares throughout the book. With this book in hand, you will Create a fully functional business application in Silverlight Discover how to satisfy all of the general requirements that most business applications need Develop a business application framework.
Application software -- Development. --- Multimedia systems. --- Silverlight (Electronic resource). --- Web sites -- Design. --- Engineering & Applied Sciences --- Computer Science --- Information Technology --- Computer Science (Hardware & Networks) --- General and Others --- Web sites --- Application software --- Design. --- Development. --- Silverlight (Electronic resource) --- Development of application software --- Computer-based multimedia information systems --- Multimedia computing --- Multimedia information systems --- Multimedia knowledge systems --- Authorship --- Microsoft Silverlight (Electronic resource) --- Computer science. --- Software engineering. --- Computer Science. --- Software Engineering/Programming and Operating Systems. --- Computer software engineering --- Engineering --- Informatics --- Science --- Web site development --- Microformats --- Information storage and retrieval systems --- Microsoft software. --- Microsoft .NET Framework. --- Microsoft and .NET. --- Computer software
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Silverlight 5 has the potential to revolutionize the way we build business applications. With its flexibility, web deployment, cross-platform capabilities, rich .NET language support on the client, rich user interface control set, small runtime, and more, it comes close to the perfect platform on which to build business applications. It’s a very powerful technology, and despite its youth, it’s moving forward at a rapid pace and is gaining widespread popularity. This book guides you through the process of designing and developing enterprise-strength business applications in Silverlight 5 and C#. You'll learn how to take advantage of the power of Silverlight to develop rich and robust business applications—from getting started to deployment, and everything in between. In particular, this book will serve developers who want to learn how to design business applications. It will introduce the patterns you'll use, the issues you’ll face, and how to resolve them. Author Chris Anderson, who has been building line-of-business applications for years, demonstrates his expertise through a candid presentation of how to tackle real-life issues, rather than just avoiding them. Developers will benefit from his hard-won expertise through business application design patterns that he shares throughout the book. With this book in hand, you will: Create a fully-functional business application in Silverlight Discover how to satisfy the general requirements that most business applications need Develop a business application framework.
Application software -- Development. --- Multimedia systems. --- Silverlight (Electronic resource). --- Web sites -- Design. --- Multimedia systems --- Web sites --- Application software --- Engineering & Applied Sciences --- Computer Science --- Design --- Development --- Information Technology --- Computer Science (Hardware & Networks) --- General and Others --- Management information systems. --- Development. --- Design. --- Silverlight (Electronic resource) --- Computer-based information systems --- EIS (Information systems) --- Executive information systems --- MIS (Information systems) --- Development of application software --- Authorship --- Microsoft Silverlight (Electronic resource) --- Computer science. --- Computer Science. --- Computer Science, general. --- Informatics --- Science --- Web site development --- Microformats --- Sociotechnical systems --- Information resources management --- Management --- Communication systems --- Microsoft software. --- Microsoft .NET Framework. --- Software engineering. --- Microsoft and .NET. --- Software Engineering/Programming and Operating Systems. --- Computer software engineering --- Engineering --- Computer software
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Electronic commerce --- Market segmentation --- Marketing --- Technological innovations --- Electronic commerce. --- Market segmentation. --- Marketing. --- Technological innovations.
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Market segmentation. --- Internet marketing. --- Marketing --- Technological innovations. --- Trade theory --- Distribution strategy --- anno 2000-2009 --- Commerce Handel --- Production Productie --- 658.52 --- E-business --- Internet : zakelijke toepassingen --- Verkoop --- Marketingbeleid --- Internet --- Trends --- Marketingstrategieën --- Interactieve marketing --- Trend --- Marketingstrategie --- Financiewezen
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Market segmentation. --- Internet marketing. --- Marketing --- Technological innovations. --- consumentenmarketing --- marketingstrategie --- marketingbeleid --- e-commerce --- marketing --- internet --- economie --- globalisering --- 33 --- 528.59 --- 658.8.134 --- datacommunicatie, telecommunicatie, internet - overige onderwerpen, e-commerce --- Electronic marketing. E-commerce --- Interactieve marketing --- Marketingstrategieën --- Trends --- Marketingbeleid --- Verkoop --- Internet --- Marketingstrategie --- Trend --- Financiewezen
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