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This book sheds light on current issues and opportunities that have been activated by new technologies in the luxury field. It places special emphasis on new technological integration, such as Artificial Intelligence, Internet of Things, Virtual Reality and Blockchain in the context of luxury consumption. Beginning with a detailed overview on current prominent technologies and their current uses in luxury, the book goes on to present experimental studies on luxury fashion, luxury tourism, luxury food and luxury real estate industries. Each chapter contributes to the design of a final diagnostic model that guides readers and managers through strategic marketing planning. Andrea Sestino (Ph.D) is Adjunct Professor of Competitive Strategy at LUISS University, Italy. He is also a Research Fellow in Management and Marketing at the University of Rome Tre, Italy and a Research Assistant at the Catholic University of Sacred Heart. In addition, he has been an Expert Collaborator for the Italian Minister of Economic Development and is the co-author of Non-fungible Tokens (NFTs) (Palgrave McMillan, 2022), as well as several journal articles. Cesare Amatulli is Associate Professor of Marketing (University of Bari). He also teaches at LUISS University and at the University of Milan. He has been Visiting Researcher at the Ross School of Business (USA) and at the University of Hertfordshire (UK). He has published several articles in major international journals and is the co-author of Sustainable Luxury Brands (Palgrave Macmillan, 2017).

Economic goods --- Marketing --- marketing --- Marketing. --- Luxury goods industry. --- Luxury. --- Economics --- Business & Economics

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This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research. .

Marketing --- duurzaamheid --- marketing